Goji Labs vs Onething Design: full comparison for 2026
Quick verdict
Goji Labs (3.9/5) edges ahead of Onething Design (3.8/5) overall. Goji Labs is the better choice for startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing.. Onething Design is the stronger option for companies needing one firm that covers BFSI, consumer, enterprise, healthcare, and automotive without switching vendors per vertical.. The right choice depends on your project size, budget, and required tech stack.
Goji Labs vs Onething Design: head-to-head summary
| Criterion | Goji Labs | Onething Design |
|---|---|---|
| Founded | 2014 | 2015 |
| HQ | West Hollywood / Los Angeles, CA, USA | Gurugram, India (also Bangalore and San Francisco) |
| Team size | 11–50 | 52–73 |
| Rating | 3.9 / 5 | 3.8 / 5 |
| Best for | Startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing. | Companies needing one firm that covers BFSI, consumer, enterprise, healthcare, and automotive without switching vendors per vertical. |
| Pricing model | Fixed project, T&M | Fixed project, dedicated team |
| Min. engagement | $15K (per company website; independently unverifiable) | $10K (per company website; independently unverifiable) |
| Primary tech stack | Figma, React, Swift | Figma, Sketch, Adobe Creative Suite |
| Industries served | EdTech, Financial services / fintech, Healthcare | Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility |
Goji Labs vs Onething Design: overview
Goji Labs
David Barlev and Adam Sumner founded Goji Labs in 2014 (one source cites 2015); it's based in West Hollywood/Los Angeles with 11–50 employees (roughly 50 per most sources). A 2025 Inc. 5000 honoree with 84 Clutch reviews, the firm describes itself as strategy-led with deep edtech, fintech, and healthtech experience, and explicitly extends its client base to entrepreneurs and nonprofits alongside funded companies.
Onething Design
Onething Design took its current name in 2015, renamed from a 2014 predecessor ('Ketchup Designs Studio'), so the founding year is treated as approximate. Headquartered in Gurugram, India with additional locations in Bangalore and San Francisco, the firm reports 52–73 employees depending on source. What sets it apart is industry breadth: BFSI, consumer products, enterprise, healthcare, and automotive, all served from one team rather than a single-vertical specialty.
Services and capabilities: Goji Labs vs Onething Design
| Capability | Goji Labs | Onething Design |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✗ | ✓ |
| Web development | ✓ | ✗ |
| Mobile development | ✓ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Goji Labs vs Onething Design
| Framework / platform | Goji Labs | Onething Design |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | ✓ | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | N/A | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Goji Labs vs Onething Design
| Criterion | Goji Labs | Onething Design |
|---|---|---|
| Minimum engagement | $15K (per company website; independently unverifiable) | $10K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Time & materials | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Accessible | Accessible |
Target audience comparison: Goji Labs vs Onething Design
| Dimension | Goji Labs | Onething Design |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | EdTech, Financial services / fintech, Healthcare | Financial services / fintech, Consumer products, Enterprise transformation |
| Best use cases | Nonprofit or mission-driven product design, EdTech or healthtech MVP for an early-stage startup | BFSI product design for a bank or insurer, Automotive digital interface design |
| Typical project type | Fixed project | Fixed project |
Goji Labs vs Onething Design: pros and cons
| Goji Labs | |
|---|---|
| + | Independently verified 2025 Inc. 5000 growth recognition |
| + | 84 Clutch reviews provide a substantial independent feedback sample |
| + | Explicitly serves nonprofits and individual entrepreneurs, not only funded startups |
| + | Strategy-led approach pairs product discovery with delivery inside one team |
| - | The 11–50 employee band is smaller than most other boutiques here, limiting capacity for very large programs |
| - | Founding year is disputed between sources (2014 vs. 2015) |
| - | Focus on edtech/fintech/healthtech means less depth for consumer or enterprise-only projects |
| Onething Design | |
|---|---|
| + | Covers five distinct industries from a single team, useful for clients working across multiple verticals |
| + | US (San Francisco) and India (Gurugram, Bangalore) footprint supports round-the-clock delivery |
| + | $10K minimum engagement (per company website; independently unverifiable) is accessible relative to most peers in this list |
| + | A decade of operation under its current name, with roots stretching back further |
| - | Founding year is approximate — the firm was renamed from an earlier predecessor in 2015 |
| - | Its broad five-industry positioning gives up some vertical-specific depth compared with specialists like UXDA |
| - | Reported employee count varies by source (52–73), making capacity planning less precise |
Who should choose Goji Labs?
Goji Labs is the right choice for startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing..
A 2025 Inc. 5000 honoree that explicitly extends beyond funded startups to nonprofits and individual entrepreneurs. Minimum engagement starts at $15K (per company website; independently unverifiable). Works best with clients in EdTech, Financial services / fintech, Healthcare.
Who should choose Onething Design?
Onething Design is the right choice for companies needing one firm that covers BFSI, consumer, enterprise, healthcare, and automotive without switching vendors per vertical..
Unusually broad five-industry coverage from one team, with delivery presence spanning the US and India. Minimum engagement starts at $10K (per company website; independently unverifiable). Works best with clients in Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility.
Decision matrix: Goji Labs vs Onething Design
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Goji Labs |
| You need a large dedicated team for an ongoing programme | Onething Design |
| Your budget is at the lower end | Onething Design |
| You need specialist depth in a specific vertical | Onething Design |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Goji Labs vs Onething Design
| Use case | Goji Labs fit | Onething Design fit | Winner |
|---|---|---|---|
| Nonprofit or mission-driven product design | Strong | Limited | Goji Labs |
| EdTech or healthtech MVP for an early-stage startup | Strong | Limited | Goji Labs |
| BFSI product design for a bank or insurer | Limited | Strong | Onething Design |
| Automotive digital interface design | Limited | Strong | Onething Design |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Goji Labs vs Onething Design
Goji Labs (3.9/5) is the stronger overall choice for most Product Design projects. A 2025 Inc. 5000 honoree that explicitly extends beyond funded startups to nonprofits and individual entrepreneurs. It is best for startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing..
Onething Design (3.8/5) is the better choice when companies needing one firm that covers BFSI, consumer, enterprise, healthcare, and automotive without switching vendors per vertical.. If your situation matches those criteria, Onething Design is a competitive option.
Related comparisons
Goji Labs vs Onething Design FAQ
Is Goji Labs better than Onething Design?
Goji Labs (3.9/5) scores higher overall, but "better" depends on your use case. Goji Labs is better for startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing.. Onething Design is better for companies needing one firm that covers BFSI, consumer, enterprise, healthcare, and automotive without switching vendors per vertical..
How do Goji Labs and Onething Design differ in pricing?
Goji Labs uses fixed project, t&m pricing with a minimum engagement of $15K (per company website; independently unverifiable). Onething Design uses fixed project, dedicated team pricing with a minimum engagement of $10K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Goji Labs or Onething Design?
Onething Design is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each firm before shortlisting.
What are the main differences between Goji Labs and Onething Design?
Goji Labs's primary differentiator is: a 2025 inc. 5000 honoree that explicitly extends beyond funded startups to nonprofits and individual entrepreneurs. Onething Design's primary differentiator is: unusually broad five-industry coverage from one team, with delivery presence spanning the us and india. They also differ in team size (11–50 vs 52–73), minimum engagement ($15K (per company website; independently unverifiable) vs $10K (per company website; independently unverifiable)), and primary industries served (EdTech, Financial services / fintech vs Financial services / fintech, Consumer products).
Verify all details directly with each firm before making a decision.