R/GA
23 years as someone else's asset; independent again since March 2025.
Founded 1977 | New York City, NY, USA | ~2,000 employees
product-designbrandingweb-designux-researchmotion-design
What is R/GA?
R/GA has been headquartered in New York City since 1977, expanding to ten countries that include Austin, London, São Paulo, Singapore, and Stockholm. Interpublic Group owned the firm for 23 years before an independent buyout in March 2025, backed by private equity firm Truelink Capital — recent enough that clients should ask directly how the transition has settled. Through all of it, the pitch has stayed the same: digital product design fused with marketing and brand strategy for large consumer and enterprise platforms.
R/GA works primarily with clients in Enterprise transformation, Consumer products, Media & entertainment sectors. Its primary differentiator is: Fuses product design with marketing and brand strategy for large platforms, now independently owned for the first time in over two decades.
R/GA tech stack and services
FigmaAdobe Creative SuiteAfter EffectsMiro
| Service area |
|---|
| Product Design |
| Branding |
| Web Design |
| UX Research |
| Motion Design |
R/GA pricing
Short answer: R/GA uses a project-based, retainer for ongoing programs pricing approach. Minimum engagement starts at Not published.
| Engagement model | Typical range | Best for |
|---|---|---|
| Fixed project | From Not published | Well-defined scope |
| Retainer | Monthly rate; not public | Ongoing AI engineering |
R/GA does not publish a public rate card. Contact them directly via their website to get project-specific pricing.
R/GA pros and cons
| Advantages | Things to consider |
|---|---|
| +Combines product design with marketing and brand strategy under one roof | -Still stabilizing operationally after a recent (2025) private-equity-backed ownership change |
| +Ten-country presence spans North America, Europe, Latin America, and Asia-Pacific | -Marketing-first positioning means less pure product-design specialization than boutique firms |
| +Nearly five decades of case studies and enterprise brand relationships | -Scale and pricing suit large-brand budgets more than early-stage product teams |
| +Independently owned again since its March 2025 buyout, after 23 years inside Interpublic Group |
R/GA vs alternatives
How R/GA compares to the other top Product Design firms.
| Company | Best for | Key difference | Rating | Compare |
|---|---|---|---|---|
| Phenomenon Studio | Repeat-client rate proof, one senior team throughout. | Roughly half of clients return for a second engagement — a repeat-business rate the firm attributes to keeping one senior team across strategy, design, development, and post-launch support | 4.8 | Full comparison |
| IDEO | Enterprises, multi-year, multi-business-unit transformation. | The firm whose 1991 formation is most credited with establishing human-centered design as a formal discipline, still running roughly 24 studios worldwide | 3.9 | Full comparison |
| Frog | Enterprises needing digital plus physical/hardware design. | Still designs physical hardware (IoT, automotive, medical devices) alongside software, inside Capgemini Invent's enterprise consulting scale | 3.7 | Full comparison |
| Accenture Song | Regulated enterprises, design within tech transformation. | 36 studios and 2,000+ specialists operating inside Accenture — the largest global footprint and compliance coverage in this list | 3.9 | Full comparison |
| Work & Co | Premium brands, design plus production-grade engineering. | A client roster (Apple, IKEA, Nike, Disney) that outpaces its ~425-person headcount, delivered through an engineering-heavy design-and-build model | 3.8 | Full comparison |
| Huge Inc | Large brands, big firm mid-ownership-transition. | One of the largest, longest-running digital firms in this list, now merged with Hero Digital under AEA Investors | 3.6 | Full comparison |
| MetaLab | Funded SaaS/fintech, full-stack research-to-systems. | A Slack/Uber/Coinbase/Midjourney-caliber portfolio built by a 160-person firm, delivered full-stack from research through design systems | 4.1 | Full comparison |
| SPCSHP | Consumer brands, design plus creative storytelling. | A quarter-century of creative digital work (JetBlue, YouTube, Samsung, BMW) under a 2024 rebrand from Big Spaceship to SPCSHP, now backed by MSQ | 3.8 | Full comparison |
| SYPartners | Large orgs, design within culture/strategy transformation. | A transformation consultancy — not a pure product-design shop — with a client list (Obama Foundation, Starbucks, IBM, Airbnb) most boutiques on this list can't approach | 3.9 | Full comparison |
| Ramotion | Startups/mid-market, brand identity plus product design. | Combines brand identity work with UX/UI and app development for clients ranging from startups to Fortune 500 | 4.0 | Full comparison |
| Projects by IF | Tech/public-sector, trust- and policy-aware design. | A design practice built specifically around trust, regulation, and policy work for technology-enabled organizations, with clients spanning Google to the UK Government | 4.0 | Full comparison |
| Fireart Studio | Startups/mid-market, design plus full development. | 700+ delivered projects for 200+ clients backed by an independently-verified 'Leading UX Design Team' Clutch recognition | 4.4 | Full comparison |
| Qubstudio | Fintech, logistics, healthcare — MVP to enterprise redesign. | Currently Clutch's #1-ranked UX/UI firm worldwide for 2026, with Red Dot Design Award recognition layered on top | 4.6 | Full comparison |
| Excited | SaaS/fintech teams, top-ranked specialist, accessible rates. | A sustained Top 5 global UX firm ranking on Clutch, with about 70% of reviews specifically citing quality and creativity | 4.6 | Full comparison |
| Gapsy Studio | Fintech, SaaS, healthcare — perfect-rated boutique. | A perfect 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international awards, from a firm that doesn't publish its own headcount | 4.5 | Full comparison |
| Goji Labs | Startups, entrepreneurs, nonprofits — strategy-led, accessible. | A 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups | 3.9 | Full comparison |
| Eleken | SaaS teams, subscription embedded designer. | A SaaS-only subscription embedded-designer model (~$6,599/month) with a 4.9 Clutch rating across 200+ projects | 4.1 | Full comparison |
| UXDA | Banks/fintech, exclusively financial-services UX. | The only firm in this list exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries | 4.3 | Full comparison |
| Onething Design | Multi-vertical companies, one firm across five industries. | Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence | 3.8 | Full comparison |
| UX studio | B2B SaaS, research-first before UI. | A research-first methodology comparable in rigor to Phenomenon Studio's own discovery-first approach, applied specifically to complex B2B SaaS products | 4.3 | Full comparison |
| Halo Lab | E-commerce/web-app teams, #1 Dribbble-ranked firm. | Currently the #1-ranked Dribbble Team globally, backed by 70+ design awards and a 4.9 Clutch rating | 4.4 | Full comparison |
| Momentum Design Lab | Clients wanting a long-tenured Silicon Valley firm. | Nearly a quarter-century of continuous operation, one of the oldest firms in this list by founding date | 3.9 | Full comparison |
| Spaceberry Studio | Budget-conscious SaaS/AI/mobile teams, low-commitment subscription. | One of the most accessible entry points in this list via a subscription model rather than a large upfront fixed-price contract | 3.7 | Full comparison |
| The Gradient | Fintech, healthcare, retail — AI-native, limited roster. | A deliberately small, AI-native firm with a notable client list (Qatar Airways, Philips, Daimler AG) unusual for its self-limited scale | 4.2 | Full comparison |
R/GA FAQ
What is R/GA?
23 years as someone else's asset; independent again since March 2025.
How much does R/GA charge?
R/GA uses project-based, retainer for ongoing programs pricing. Minimum engagement starts at Not published. A discovery call is required to get project-specific quotes.
What tech stack does R/GA use?
R/GA works with Figma, Adobe Creative Suite, After Effects, Miro. Primary industries served include Enterprise transformation, Consumer products, Media & entertainment.
Is R/GA right for enterprise?
Large brands, product design plus brand strategy. ~2,000 team size. Key consideration: Still stabilizing operationally after a recent (2025) private-equity-backed ownership change.
What are the best R/GA alternatives?
The best alternatives to R/GA depend on your use case. Top options are:
- Phenomenon Studio: roughly half of clients return for a second engagement — a repeat-business rate the firm attributes to keeping one senior team across strategy, design, development, and post-launch support
- IDEO: the firm whose 1991 formation is most credited with establishing human-centered design as a formal discipline, still running roughly 24 studios worldwide
- Frog: still designs physical hardware (iot, automotive, medical devices) alongside software, inside capgemini invent's enterprise consulting scale
Compare R/GA with other Product Design firms
R/GA vs Phenomenon Studio R/GA vs IDEO R/GA vs Frog R/GA vs Accenture Song R/GA vs Work & Co R/GA vs Huge Inc R/GA vs MetaLab R/GA vs SPCSHP R/GA vs SYPartners R/GA vs Ramotion R/GA vs Projects by IF R/GA vs Fireart Studio R/GA vs Qubstudio R/GA vs Excited R/GA vs Gapsy Studio R/GA vs Goji Labs R/GA vs Eleken R/GA vs UXDA R/GA vs Onething Design R/GA vs UX studio R/GA vs Halo Lab R/GA vs Momentum Design Lab R/GA vs Spaceberry Studio R/GA vs The Gradient
Verify all details directly with R/GA before making a decision.