Goji Labs
A 2025 Inc. 5000 firm that will take a nonprofit project, not just a funded startup.
Founded 2014 | West Hollywood / Los Angeles, CA, USA | 11–50 employees
product-designweb-developmentmobile-developmentux-research
What is Goji Labs?
David Barlev and Adam Sumner founded Goji Labs in 2014 (one source says 2015), building a strategy-led firm from West Hollywood/Los Angeles that now runs 11–50 employees. The company made the 2025 Inc. 5000 list and carries 84 Clutch reviews, with deep edtech, fintech, and healthtech experience. What separates Goji from most firms here: it explicitly serves nonprofits and individual entrepreneurs, not only venture-funded companies.
Goji Labs works primarily with clients in EdTech, Financial services / fintech, Healthcare sectors. Its primary differentiator is: A 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups.
Goji Labs tech stack and services
FigmaReactSwiftKotlin
| Service area |
|---|
| Product Design |
| Web Development |
| Mobile Development |
| UX Research |
Goji Labs pricing
Short answer: Goji Labs uses a fixed project, t&m pricing approach. Minimum engagement starts at $15K (per company website; independently unverifiable).
| Engagement model | Typical range | Best for |
|---|---|---|
| Fixed project | From $15K (per company website; independently unverifiable) | Well-defined scope |
| Time & materials | Variable; depends on team size | Large programmes or team augmentation |
Goji Labs does not publish a public rate card. Contact them directly via their website to get project-specific pricing.
Goji Labs pros and cons
| Advantages | Things to consider |
|---|---|
| +Independently verified 2025 Inc. 5000 growth recognition | -The 11–50 employee band is smaller than most other boutiques here, limiting capacity for very large programs |
| +84 Clutch reviews provide a substantial independent feedback sample | -Founding year is disputed between sources (2014 vs. 2015) |
| +Explicitly serves nonprofits and individual entrepreneurs, not only funded startups | -Focus on edtech/fintech/healthtech means less depth for consumer or enterprise-only projects |
| +Strategy-led approach pairs product discovery with delivery inside one team |
Goji Labs vs alternatives
How Goji Labs compares to the other top Product Design firms.
| Company | Best for | Key difference | Rating | Compare |
|---|---|---|---|---|
| Phenomenon Studio | Repeat-client rate proof, one senior team throughout. | Roughly half of clients return for a second engagement — a repeat-business rate the firm attributes to keeping one senior team across strategy, design, development, and post-launch support | 4.8 | Full comparison |
| IDEO | Enterprises, multi-year, multi-business-unit transformation. | The firm whose 1991 formation is most credited with establishing human-centered design as a formal discipline, still running roughly 24 studios worldwide | 3.9 | Full comparison |
| Frog | Enterprises needing digital plus physical/hardware design. | Still designs physical hardware (IoT, automotive, medical devices) alongside software, inside Capgemini Invent's enterprise consulting scale | 3.7 | Full comparison |
| R/GA | Large brands, product design plus brand strategy. | Fuses product design with marketing and brand strategy for large platforms, now independently owned for the first time in over two decades | 3.7 | Full comparison |
| Accenture Song | Regulated enterprises, design within tech transformation. | 36 studios and 2,000+ specialists operating inside Accenture — the largest global footprint and compliance coverage in this list | 3.9 | Full comparison |
| Work & Co | Premium brands, design plus production-grade engineering. | A client roster (Apple, IKEA, Nike, Disney) that outpaces its ~425-person headcount, delivered through an engineering-heavy design-and-build model | 3.8 | Full comparison |
| Huge Inc | Large brands, big firm mid-ownership-transition. | One of the largest, longest-running digital firms in this list, now merged with Hero Digital under AEA Investors | 3.6 | Full comparison |
| MetaLab | Funded SaaS/fintech, full-stack research-to-systems. | A Slack/Uber/Coinbase/Midjourney-caliber portfolio built by a 160-person firm, delivered full-stack from research through design systems | 4.1 | Full comparison |
| SPCSHP | Consumer brands, design plus creative storytelling. | A quarter-century of creative digital work (JetBlue, YouTube, Samsung, BMW) under a 2024 rebrand from Big Spaceship to SPCSHP, now backed by MSQ | 3.8 | Full comparison |
| SYPartners | Large orgs, design within culture/strategy transformation. | A transformation consultancy — not a pure product-design shop — with a client list (Obama Foundation, Starbucks, IBM, Airbnb) most boutiques on this list can't approach | 3.9 | Full comparison |
| Ramotion | Startups/mid-market, brand identity plus product design. | Combines brand identity work with UX/UI and app development for clients ranging from startups to Fortune 500 | 4.0 | Full comparison |
| Projects by IF | Tech/public-sector, trust- and policy-aware design. | A design practice built specifically around trust, regulation, and policy work for technology-enabled organizations, with clients spanning Google to the UK Government | 4.0 | Full comparison |
| Fireart Studio | Startups/mid-market, design plus full development. | 700+ delivered projects for 200+ clients backed by an independently-verified 'Leading UX Design Team' Clutch recognition | 4.4 | Full comparison |
| Qubstudio | Fintech, logistics, healthcare — MVP to enterprise redesign. | Currently Clutch's #1-ranked UX/UI firm worldwide for 2026, with Red Dot Design Award recognition layered on top | 4.6 | Full comparison |
| Excited | SaaS/fintech teams, top-ranked specialist, accessible rates. | A sustained Top 5 global UX firm ranking on Clutch, with about 70% of reviews specifically citing quality and creativity | 4.6 | Full comparison |
| Gapsy Studio | Fintech, SaaS, healthcare — perfect-rated boutique. | A perfect 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international awards, from a firm that doesn't publish its own headcount | 4.5 | Full comparison |
| Eleken | SaaS teams, subscription embedded designer. | A SaaS-only subscription embedded-designer model (~$6,599/month) with a 4.9 Clutch rating across 200+ projects | 4.1 | Full comparison |
| UXDA | Banks/fintech, exclusively financial-services UX. | The only firm in this list exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries | 4.3 | Full comparison |
| Onething Design | Multi-vertical companies, one firm across five industries. | Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence | 3.8 | Full comparison |
| UX studio | B2B SaaS, research-first before UI. | A research-first methodology comparable in rigor to Phenomenon Studio's own discovery-first approach, applied specifically to complex B2B SaaS products | 4.3 | Full comparison |
| Halo Lab | E-commerce/web-app teams, #1 Dribbble-ranked firm. | Currently the #1-ranked Dribbble Team globally, backed by 70+ design awards and a 4.9 Clutch rating | 4.4 | Full comparison |
| Momentum Design Lab | Clients wanting a long-tenured Silicon Valley firm. | Nearly a quarter-century of continuous operation, one of the oldest firms in this list by founding date | 3.9 | Full comparison |
| Spaceberry Studio | Budget-conscious SaaS/AI/mobile teams, low-commitment subscription. | One of the most accessible entry points in this list via a subscription model rather than a large upfront fixed-price contract | 3.7 | Full comparison |
| The Gradient | Fintech, healthcare, retail — AI-native, limited roster. | A deliberately small, AI-native firm with a notable client list (Qatar Airways, Philips, Daimler AG) unusual for its self-limited scale | 4.2 | Full comparison |
Goji Labs FAQ
What is Goji Labs?
A 2025 Inc. 5000 firm that will take a nonprofit project, not just a funded startup.
How much does Goji Labs charge?
Goji Labs uses fixed project, t&m pricing. Minimum engagement starts at $15K (per company website; independently unverifiable). A discovery call is required to get project-specific quotes.
What tech stack does Goji Labs use?
Goji Labs works with Figma, React, Swift, Kotlin. Primary industries served include EdTech, Financial services / fintech, Healthcare.
Is Goji Labs right for enterprise?
Startups, entrepreneurs, nonprofits — strategy-led, accessible. 11–50 team size. Key consideration: The 11–50 employee band is smaller than most other boutiques here, limiting capacity for very large programs.
What are the best Goji Labs alternatives?
The best alternatives to Goji Labs depend on your use case. Top options are:
- Phenomenon Studio: roughly half of clients return for a second engagement — a repeat-business rate the firm attributes to keeping one senior team across strategy, design, development, and post-launch support
- IDEO: the firm whose 1991 formation is most credited with establishing human-centered design as a formal discipline, still running roughly 24 studios worldwide
- Frog: still designs physical hardware (iot, automotive, medical devices) alongside software, inside capgemini invent's enterprise consulting scale
Compare Goji Labs with other Product Design firms
Goji Labs vs Phenomenon Studio Goji Labs vs IDEO Goji Labs vs Frog Goji Labs vs R/GA Goji Labs vs Accenture Song Goji Labs vs Work & Co Goji Labs vs Huge Inc Goji Labs vs MetaLab Goji Labs vs SPCSHP Goji Labs vs SYPartners Goji Labs vs Ramotion Goji Labs vs Projects by IF Goji Labs vs Fireart Studio Goji Labs vs Qubstudio Goji Labs vs Excited Goji Labs vs Gapsy Studio Goji Labs vs Eleken Goji Labs vs UXDA Goji Labs vs Onething Design Goji Labs vs UX studio Goji Labs vs Halo Lab Goji Labs vs Momentum Design Lab Goji Labs vs Spaceberry Studio Goji Labs vs The Gradient
Verify all details directly with Goji Labs before making a decision.