Huge Inc
A quarter-century-old digital firm now under new private equity ownership.
What is Huge Inc?
David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro founded Huge in Brooklyn in 1999; the firm relocated to Manhattan in October 2025. Years inside Interpublic Group preceded a December 2024 sale to private equity firm AEA Investors and a merger with Hero Digital — a recent restructuring worth weighing carefully. Post-merger headcount runs around 1,240, with engagement sizes following large-agency norms rather than a published per-project rate.
Huge Inc was founded in 1999 and is headquartered in Manhattan, NYC, USA (relocated from Brooklyn Oct 2025). The firm employs ~1,240 people and works primarily with clients in Enterprise transformation, Consumer products sectors. Its primary differentiator is: One of the largest, longest-running digital firms in this list, now merged with Hero Digital under AEA Investors.
Huge Inc tech stack and services
| Service area | Details |
|---|---|
| Enterprise brand and digital product redesign | Available for Enterprise transformation, Consumer products clients |
| Large-scale web platform modernization | Available for Enterprise transformation, Consumer products clients |
| Post-merger digital transformation for a large consumer brand | Available for Enterprise transformation, Consumer products clients |
Huge Inc use cases
Short answer: Huge Inc is best suited for large enterprise brands comfortable working with a big firm mid-way through a recent ownership transition..
| Use case | Industries | Approach |
|---|---|---|
| Enterprise brand and digital product redesign | Enterprise transformation, Consumer products | Figma, Adobe Creative Suite |
| Large-scale web platform modernization | Enterprise transformation, Consumer products | Figma, Adobe Creative Suite |
| Post-merger digital transformation for a large consumer brand | Enterprise transformation, Consumer products | Figma, Adobe Creative Suite |
Huge Inc pricing
Short answer: Huge Inc uses a project-based, retainer pricing approach. Minimum engagement starts at Not published.
| Engagement model | Typical range | Best for |
|---|---|---|
| Fixed project | From Not published | Well-defined scope |
| Retainer | Monthly rate; not public | Ongoing AI engineering |
Huge Inc pros and cons
| Advantages | Things to consider |
|---|---|
| +26 years of enterprise digital design history and case studies | -Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a recent ownership change still settling |
| +Post-merger headcount (~1,240) supports significant delivery capacity | -Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independently owned firm |
| +Covers brand, product, and web design/development under one roof | -Engagement sizes aren't published, complicating budget planning for smaller teams |
| +Recent Hero Digital merger brings additional capabilities into the brand |
Huge Inc vs alternatives
How Huge Inc compares to the other top Product Design firms.
| Company | Best for | Key difference | Rating | Compare |
|---|---|---|---|---|
| Phenomenon Studio | Companies whose brand, website, or product has outgrown... | A 5.0 Clutch rating, HIPAA compliance, and NN/g certification behind 120+ shipped products and $500M+ in client fundraising | 4.8 | Full comparison |
| IDEO | Enterprises running multi-year design transformation programs with substantial... | The firm that originated human-centered design, backed by roughly 24 studios and decades of enterprise case studies | 4.0 | Full comparison |
| Frog | Enterprises needing design that covers both digital products... | Combined software-and-hardware design capability (IoT, automotive, medical devices) at Capgemini Invent scale | 3.8 | Full comparison |
| R/GA | Large consumer or enterprise brands wanting product design... | Fuses product design with marketing and brand strategy under one roof, now independent after its 2025 buyout from IPG | 3.7 | Full comparison |
| Accenture Song | Large, regulated enterprises (banking, telecom, automotive) needing design... | 36 global studios and 2,000+ specialists — the largest footprint and compliance coverage in this list | 3.9 | Full comparison |
| Work & Co | Premium consumer and enterprise brands wanting design paired... | An engineering-led delivery model behind a client roster (Apple, IKEA, Nike, Disney) unusually strong for its headcount | 3.9 | Full comparison |
| MetaLab | Well-funded SaaS and fintech companies needing a full-stack... | A portfolio spanning Slack, Uber, Coinbase, and Midjourney — among the strongest SaaS/fintech track records here | 4.1 | Full comparison |
| Clay | B2B SaaS, AI, and fintech companies wanting a... | A client list (Coinbase, Uber, Meta, Google, Slack) unusually strong relative to its unconfirmed, boutique-scale headcount | 4.0 | Full comparison |
| ustwo | Enterprise and consumer product teams wanting a firm... | Pairs enterprise client work (JPMorgan) with self-published consumer product craft, proven through its own game Monument Valley | 4.2 | Full comparison |
| Ramotion | Startups and mid-market companies wanting brand identity and... | Combines brand identity work with UX/UI and app development for clients ranging from startups to Fortune 500 | 4.0 | Full comparison |
| Fireart Studio | Startups and mid-market companies wanting one firm to... | 700+ delivered projects for 200+ clients backed by an independently-verified 'Leading UX Design Team' Clutch recognition | 4.4 | Full comparison |
| Qubstudio | Fintech, logistics, and healthcare companies needing anything from... | #1 UX/UI firm on Clutch's 2026 rankings across 90+ reviews, with Red Dot Design Award recognition on top | 4.5 | Full comparison |
| Excited | SaaS and fintech product teams wanting a Clutch... | A repeat Clutch Top-5 global UX ranking, with roughly 70% of reviews specifically citing quality and creativity | 4.6 | Full comparison |
| Gapsy Studio | Fintech, SaaS, and healthcare teams wanting a perfect-rated... | A 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international awards from Behance, Awwwards, and FWA | 4.5 | Full comparison |
| Goji Labs | Startups, entrepreneurs, and nonprofits wanting strategy-led product design... | A 2025 Inc. 5000 honoree that explicitly extends beyond funded startups to nonprofits and individual entrepreneurs | 3.9 | Full comparison |
| Eleken | SaaS teams wanting a predictable monthly subscription for... | A subscription embedded-team model (~$6,599/month), SaaS-only, with a 4.9 Clutch rating across 200+ projects | 4.1 | Full comparison |
| UXDA | Banks and fintech companies wanting a firm exclusively... | The only firm in this list exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries | 4.2 | Full comparison |
| Onething Design | Companies needing one firm that covers BFSI, consumer,... | Unusually broad five-industry coverage from one team, with delivery presence spanning the US and India | 3.8 | Full comparison |
| Topflight Apps | Healthcare, fintech, and AI startups preferring a monthly... | A monthly-subscription engagement model built specifically around healthcare, fintech, and AI app development | 3.9 | Full comparison |
| UX studio | B2B SaaS teams with complex products wanting research... | A research-first methodology comparable in rigor to Phenomenon Studio's own discovery-first approach, applied specifically to complex B2B SaaS products | 4.3 | Full comparison |
| Halo Lab | E-commerce, marketing-site, and web-app teams wanting a Top-1... | A Top-1 Dribbble Team ranking worldwide plus 70+ design awards and a 4.9 Clutch rating across 60+ reviews | 4.4 | Full comparison |
| Momentum Design Lab | Clients specifically wanting a long-tenured Silicon Valley firm... | Nearly a quarter-century of continuous operation, one of the oldest firms in this list by founding date | 4.0 | Full comparison |
| Spaceberry Studio | Budget-conscious SaaS, AI, and mobile app teams wanting... | One of the most accessible entry points in this list via a subscription model rather than a large upfront fixed-price contract | 3.7 | Full comparison |
| The Gradient | Fintech, healthcare, and retail clients wanting an AI-native... | A deliberately small, AI-native firm with a notable client list (Qatar Airways, Philips, Daimler AG) unusual for its self-limited scale | 4.3 | Full comparison |
Huge Inc FAQ
What is Huge Inc?
David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro founded Huge in Brooklyn in 1999; the firm relocated to Manhattan in October 2025. Years inside Interpublic Group preceded a December 2024 sale to private equity firm AEA Investors and a merger with Hero Digital — a recent restructuring worth weighing carefully. Post-merger headcount runs around 1,240, with engagement sizes following large-agency norms rather than a published per-project rate.
How much does Huge Inc charge?
Huge Inc uses project-based, retainer pricing. Minimum engagement starts at Not published. A discovery call is required to get project-specific quotes.
What tech stack does Huge Inc use?
Huge Inc works with Figma, Adobe Creative Suite, React, Webflow. Primary industries served include Enterprise transformation, Consumer products.
Is Huge Inc right for enterprise?
Large enterprise brands comfortable working with a big firm mid-way through a recent ownership transition.. ~1,240 team size. Key consideration: Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a recent ownership change still settling.
What are the best Huge Inc alternatives?
The best alternatives to Huge Inc depend on your use case. Top options are:
- Phenomenon Studio: a 5.0 clutch rating, hipaa compliance, and nn/g certification behind 120+ shipped products and $500m+ in client fundraising
- IDEO: the firm that originated human-centered design, backed by roughly 24 studios and decades of enterprise case studies
- Frog: combined software-and-hardware design capability (iot, automotive, medical devices) at capgemini invent scale
Compare Huge Inc with other Product Design firms
Last reviewed: July 2026. Verify all details directly with Huge Inc before making a decision.