Onething Design
BFSI, healthcare, automotive — one firm covers all three, and two more besides.
Founded 2015 | Gurugram, India (also Bangalore and San Francisco) | 52–73 employees
product-designux-researchbranding
What is Onething Design?
What's now Onething Design took its current name in 2015, renamed from an earlier predecessor called Ketchup Designs Studio, so the founding date is treated as approximate. The firm runs out of Gurugram, India with offices in Bangalore and San Francisco, reporting 52–73 employees depending on source. Where most boutiques in this list specialize narrowly, Onething goes wide: BFSI, consumer products, enterprise, healthcare, and automotive all sit inside one team's portfolio.
Onething Design works primarily with clients in Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility sectors. Its primary differentiator is: Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence.
Onething Design tech stack and services
FigmaSketchAdobe Creative Suite
| Service area |
|---|
| Product Design |
| UX Research |
| Branding |
Onething Design pricing
Short answer: Onething Design uses a fixed project, dedicated team pricing approach. Minimum engagement starts at $10K (per company website; independently unverifiable).
| Engagement model | Typical range | Best for |
|---|---|---|
| Fixed project | From $10K (per company website; independently unverifiable) | Well-defined scope |
| Dedicated team | Variable; depends on team size | Large programmes or team augmentation |
Onething Design does not publish a public rate card. Contact them directly via their website to get project-specific pricing.
Onething Design pros and cons
| Advantages | Things to consider |
|---|---|
| +Covers five distinct industries from a single team, useful for clients working across multiple verticals | -Founding year is approximate — the firm was renamed from an earlier predecessor in 2015 |
| +US (San Francisco) and India (Gurugram, Bangalore) footprint supports round-the-clock delivery | -Its broad five-industry positioning gives up some vertical-specific depth compared with specialists like UXDA |
| +$10K minimum engagement (per company website; independently unverifiable) is accessible relative to most peers in this list | -Reported employee count varies by source (52–73), making capacity planning less precise |
| +A decade of operation under its current name, with roots stretching back further |
Onething Design vs alternatives
How Onething Design compares to the other top Product Design firms.
| Company | Best for | Key difference | Rating | Compare |
|---|---|---|---|---|
| Phenomenon Studio | Repeat-client rate proof, one senior team throughout. | Roughly half of clients return for a second engagement — a repeat-business rate the firm attributes to keeping one senior team across strategy, design, development, and post-launch support | 4.8 | Full comparison |
| IDEO | Enterprises, multi-year, multi-business-unit transformation. | The firm whose 1991 formation is most credited with establishing human-centered design as a formal discipline, still running roughly 24 studios worldwide | 3.9 | Full comparison |
| Frog | Enterprises needing digital plus physical/hardware design. | Still designs physical hardware (IoT, automotive, medical devices) alongside software, inside Capgemini Invent's enterprise consulting scale | 3.7 | Full comparison |
| R/GA | Large brands, product design plus brand strategy. | Fuses product design with marketing and brand strategy for large platforms, now independently owned for the first time in over two decades | 3.7 | Full comparison |
| Accenture Song | Regulated enterprises, design within tech transformation. | 36 studios and 2,000+ specialists operating inside Accenture — the largest global footprint and compliance coverage in this list | 3.9 | Full comparison |
| Work & Co | Premium brands, design plus production-grade engineering. | A client roster (Apple, IKEA, Nike, Disney) that outpaces its ~425-person headcount, delivered through an engineering-heavy design-and-build model | 3.8 | Full comparison |
| Huge Inc | Large brands, big firm mid-ownership-transition. | One of the largest, longest-running digital firms in this list, now merged with Hero Digital under AEA Investors | 3.6 | Full comparison |
| MetaLab | Funded SaaS/fintech, full-stack research-to-systems. | A Slack/Uber/Coinbase/Midjourney-caliber portfolio built by a 160-person firm, delivered full-stack from research through design systems | 4.1 | Full comparison |
| SPCSHP | Consumer brands, design plus creative storytelling. | A quarter-century of creative digital work (JetBlue, YouTube, Samsung, BMW) under a 2024 rebrand from Big Spaceship to SPCSHP, now backed by MSQ | 3.8 | Full comparison |
| SYPartners | Large orgs, design within culture/strategy transformation. | A transformation consultancy — not a pure product-design shop — with a client list (Obama Foundation, Starbucks, IBM, Airbnb) most boutiques on this list can't approach | 3.9 | Full comparison |
| Ramotion | Startups/mid-market, brand identity plus product design. | Combines brand identity work with UX/UI and app development for clients ranging from startups to Fortune 500 | 4.0 | Full comparison |
| Projects by IF | Tech/public-sector, trust- and policy-aware design. | A design practice built specifically around trust, regulation, and policy work for technology-enabled organizations, with clients spanning Google to the UK Government | 4.0 | Full comparison |
| Fireart Studio | Startups/mid-market, design plus full development. | 700+ delivered projects for 200+ clients backed by an independently-verified 'Leading UX Design Team' Clutch recognition | 4.4 | Full comparison |
| Qubstudio | Fintech, logistics, healthcare — MVP to enterprise redesign. | Currently Clutch's #1-ranked UX/UI firm worldwide for 2026, with Red Dot Design Award recognition layered on top | 4.6 | Full comparison |
| Excited | SaaS/fintech teams, top-ranked specialist, accessible rates. | A sustained Top 5 global UX firm ranking on Clutch, with about 70% of reviews specifically citing quality and creativity | 4.6 | Full comparison |
| Gapsy Studio | Fintech, SaaS, healthcare — perfect-rated boutique. | A perfect 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international awards, from a firm that doesn't publish its own headcount | 4.5 | Full comparison |
| Goji Labs | Startups, entrepreneurs, nonprofits — strategy-led, accessible. | A 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups | 3.9 | Full comparison |
| Eleken | SaaS teams, subscription embedded designer. | A SaaS-only subscription embedded-designer model (~$6,599/month) with a 4.9 Clutch rating across 200+ projects | 4.1 | Full comparison |
| UXDA | Banks/fintech, exclusively financial-services UX. | The only firm in this list exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries | 4.3 | Full comparison |
| UX studio | B2B SaaS, research-first before UI. | A research-first methodology comparable in rigor to Phenomenon Studio's own discovery-first approach, applied specifically to complex B2B SaaS products | 4.3 | Full comparison |
| Halo Lab | E-commerce/web-app teams, #1 Dribbble-ranked firm. | Currently the #1-ranked Dribbble Team globally, backed by 70+ design awards and a 4.9 Clutch rating | 4.4 | Full comparison |
| Momentum Design Lab | Clients wanting a long-tenured Silicon Valley firm. | Nearly a quarter-century of continuous operation, one of the oldest firms in this list by founding date | 3.9 | Full comparison |
| Spaceberry Studio | Budget-conscious SaaS/AI/mobile teams, low-commitment subscription. | One of the most accessible entry points in this list via a subscription model rather than a large upfront fixed-price contract | 3.7 | Full comparison |
| The Gradient | Fintech, healthcare, retail — AI-native, limited roster. | A deliberately small, AI-native firm with a notable client list (Qatar Airways, Philips, Daimler AG) unusual for its self-limited scale | 4.2 | Full comparison |
Onething Design FAQ
What is Onething Design?
BFSI, healthcare, automotive — one firm covers all three, and two more besides.
How much does Onething Design charge?
Onething Design uses fixed project, dedicated team pricing. Minimum engagement starts at $10K (per company website; independently unverifiable). A discovery call is required to get project-specific quotes.
What tech stack does Onething Design use?
Onething Design works with Figma, Sketch, Adobe Creative Suite. Primary industries served include Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility.
Is Onething Design right for enterprise?
Multi-vertical companies, one firm across five industries. 52–73 team size. Key consideration: Founding year is approximate — the firm was renamed from an earlier predecessor in 2015.
What are the best Onething Design alternatives?
The best alternatives to Onething Design depend on your use case. Top options are:
- Phenomenon Studio: roughly half of clients return for a second engagement — a repeat-business rate the firm attributes to keeping one senior team across strategy, design, development, and post-launch support
- IDEO: the firm whose 1991 formation is most credited with establishing human-centered design as a formal discipline, still running roughly 24 studios worldwide
- Frog: still designs physical hardware (iot, automotive, medical devices) alongside software, inside capgemini invent's enterprise consulting scale
Compare Onething Design with other Product Design firms
Onething Design vs Phenomenon Studio Onething Design vs IDEO Onething Design vs Frog Onething Design vs R/GA Onething Design vs Accenture Song Onething Design vs Work & Co Onething Design vs Huge Inc Onething Design vs MetaLab Onething Design vs SPCSHP Onething Design vs SYPartners Onething Design vs Ramotion Onething Design vs Projects by IF Onething Design vs Fireart Studio Onething Design vs Qubstudio Onething Design vs Excited Onething Design vs Gapsy Studio Onething Design vs Goji Labs Onething Design vs Eleken Onething Design vs UXDA Onething Design vs UX studio Onething Design vs Halo Lab Onething Design vs Momentum Design Lab Onething Design vs Spaceberry Studio Onething Design vs The Gradient
Verify all details directly with Onething Design before making a decision.