Goji Labs vs UXDA: full comparison for 2026
Quick verdict
UXDA (4.3/5) edges ahead of Goji Labs (3.9/5) overall. UXDA is the better choice for Banks/fintech, exclusively financial-services UX. Goji Labs is the stronger option for Startups, entrepreneurs, nonprofits — strategy-led, accessible. The right choice depends on your project size, budget, and required tech stack.
Goji Labs vs UXDA: head-to-head summary
| Criterion | Goji Labs | UXDA |
|---|---|---|
| Founded | 2014 | 2015 |
| HQ | West Hollywood / Los Angeles, CA, USA | Riga, Latvia |
| Team size | 11–50 | 25+ |
| Rating | 3.9 / 5 | 4.3 / 5 |
| Primary differentiator | A 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups | The only firm in this list exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries |
| Pricing model | Fixed project, T&M | Fixed project, retainer |
| Min. engagement | $15K (per company website; independently unverifiable) | $30K (per company website; independently unverifiable) |
| Primary tech stack | Figma, React, Swift | Figma, Sketch, Design systems/Storybook |
| Industries served | EdTech, Financial services / fintech, Healthcare | Financial services / fintech |
Goji Labs vs UXDA: overview
Goji Labs
David Barlev and Adam Sumner founded Goji Labs in 2014 (one source says 2015), building a strategy-led firm from West Hollywood/Los Angeles that now runs 11–50 employees. The company made the 2025 Inc. 5000 list and carries 84 Clutch reviews, with deep edtech, fintech, and healthtech experience. What separates Goji from most firms here: it explicitly serves nonprofits and individual entrepreneurs, not only venture-funded companies.
UXDA
Alex Kreger and co-founder Linda launched UXDA (Financial UX Design) in 2015, keeping the team deliberately small — 25+ multidisciplinary specialists in Riga, Latvia. A decade later, that narrow focus has produced 150+ banking and fintech digital platforms defined or governed across 39 countries. There's no branding or consumer-product work here; every engagement is financial-services UX, making UXDA the clearest single-vertical fintech specialist in this list.
Services and capabilities: Goji Labs vs UXDA
| Capability | Goji Labs | UXDA |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✗ | ✓ |
| Web development | ✓ | ✗ |
| Mobile development | ✓ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Goji Labs vs UXDA
| Framework / platform | Goji Labs | UXDA |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | ✓ | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | N/A | N/A |
| Design systems/Storybook | N/A | ✓ |
| After Effects | N/A | N/A |
Pricing comparison: Goji Labs vs UXDA
| Criterion | Goji Labs | UXDA |
|---|---|---|
| Minimum engagement | $15K (per company website; independently unverifiable) | $30K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Time & materials | Fixed project, Retainer |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Accessible | Accessible |
Target audience comparison: Goji Labs vs UXDA
| Dimension | Goji Labs | UXDA |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | EdTech, Financial services / fintech, Healthcare | Financial services / fintech |
| Best use cases | Nonprofit or mission-driven product design, EdTech or healthtech MVP for an early-stage startup | Bank digital platform redesign, Fintech app UX for a regulated market |
| Typical project type | Fixed project | Fixed project |
Goji Labs vs UXDA: pros and cons
| Goji Labs | |
|---|---|
| + | Independently verified 2025 Inc. 5000 growth recognition |
| + | 84 Clutch reviews provide a substantial independent feedback sample |
| + | Explicitly serves nonprofits and individual entrepreneurs, not only funded startups |
| + | Strategy-led approach pairs product discovery with delivery inside one team |
| - | The 11–50 employee band is smaller than most other boutiques here, limiting capacity for very large programs |
| - | Founding year is disputed between sources (2014 vs. 2015) |
| - | Focus on edtech/fintech/healthtech means less depth for consumer or enterprise-only projects |
| UXDA | |
|---|---|
| + | Exclusive financial-services focus gives it domain expertise generalist firms simply can't match |
| + | 150+ banking and fintech platforms shaped across 39 countries over a decade |
| + | Small, senior 25+ team keeps client relationships direct rather than layered through account management |
| + | A decade of continuous, single-vertical operation compounds domain knowledge over time |
| - | The exclusive fintech focus is a real limitation for any client outside financial services |
| - | $30K minimum engagement (per company website; independently unverifiable) runs higher than most 25-person boutiques |
| - | Small team size (25+) caps capacity for very large, multi-workstream programs |
Who should choose Goji Labs?
A typical fit: nonprofit or mission-driven product design.
A 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups. Minimum engagement starts at $15K (per company website; independently unverifiable). Works best with clients in EdTech, Financial services / fintech, Healthcare.
Who should choose UXDA?
A typical fit: bank digital platform redesign.
The only firm in this list exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries. Minimum engagement starts at $30K (per company website; independently unverifiable). Works best with clients in Financial services / fintech.
Decision matrix: Goji Labs vs UXDA
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Goji Labs |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Goji Labs |
| You need specialist depth in a specific vertical | Goji Labs |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Goji Labs vs UXDA
| Use case | Goji Labs fit | UXDA fit | Winner |
|---|---|---|---|
| Nonprofit or mission-driven product design | Strong | Limited | Goji Labs |
| EdTech or healthtech MVP for an early-stage startup | Strong | Limited | Goji Labs |
| Bank digital platform redesign | Limited | Strong | UXDA |
| Fintech app UX for a regulated market | Limited | Strong | UXDA |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Goji Labs vs UXDA
UXDA (4.3/5) is the stronger overall choice for most Product Design projects. The only firm in this list exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries.
Goji Labs (3.9/5) is worth a look if you need EdTech or healthtech MVP for an early-stage startup. If your situation matches that, Goji Labs is a competitive option.
Related comparisons
Goji Labs vs UXDA FAQ
Is Goji Labs better than UXDA?
UXDA (4.3/5) scores higher overall, but "better" depends on your use case. Goji Labs's strongest advantage: independently verified 2025 Inc. 5000 growth recognition. UXDA's strongest advantage: exclusive financial-services focus gives it domain expertise generalist firms simply can't match.
How do Goji Labs and UXDA differ in pricing?
Goji Labs uses fixed project, t&m pricing with a minimum engagement of $15K (per company website; independently unverifiable). UXDA uses fixed project, retainer pricing with a minimum engagement of $30K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Goji Labs or UXDA?
Goji Labs is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each firm before shortlisting.
What are the main differences between Goji Labs and UXDA?
Goji Labs's primary differentiator is: a 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups. UXDA's primary differentiator is: the only firm in this list exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries. They also differ in team size (11–50 vs 25+), minimum engagement ($15K (per company website; independently unverifiable) vs $30K (per company website; independently unverifiable)), and primary industries served (EdTech, Financial services / fintech vs Financial services / fintech).
Verify all details directly with each firm before making a decision.