Huge Inc vs Qubstudio: full comparison for 2026
Quick verdict
Qubstudio (4.5/5) edges ahead of Huge Inc (3.7/5) overall. Qubstudio is the better choice for fintech, logistics, and healthcare companies needing anything from a new MVP to an enterprise redesign.. Huge Inc is the stronger option for large enterprise brands comfortable working with a big firm mid-way through a recent ownership transition.. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs Qubstudio: head-to-head summary
| Criterion | Huge Inc | Qubstudio |
|---|---|---|
| Founded | 1999 | 2006 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | London, UK (Canary Wharf), Ukraine-based delivery team |
| Team size | ~1,240 | 51–200 (company states ~70 creative professionals) |
| Rating | 3.7 / 5 | 4.5 / 5 |
| Best for | Large enterprise brands comfortable working with a big firm mid-way through a recent ownership transition. | Fintech, logistics, and healthcare companies needing anything from a new MVP to an enterprise redesign. |
| Pricing model | Project-based, retainer | Fixed project, dedicated team |
| Min. engagement | Not published | $15K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Sketch, Webflow |
| Industries served | Enterprise transformation, Consumer products | Financial services / fintech, Healthcare |
Huge Inc vs Qubstudio: overview
Huge Inc
David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro founded Huge in Brooklyn in 1999; the firm relocated to Manhattan in October 2025. Years inside Interpublic Group preceded a December 2024 sale to private equity firm AEA Investors and a merger with Hero Digital — a recent restructuring worth weighing carefully. Post-merger headcount runs around 1,240, with engagement sizes following large-agency norms rather than a published per-project rate.
Qubstudio
Qubstudio traces to around 2006 (some sources say 2007), headquartered in London's Canary Wharf with a Ukraine-based delivery team. The firm describes roughly 70 creative professionals within a broader 51–200 employee band. Clutch's 2026 rankings place it #1 among UX/UI firms with 90+ reviews, and Red Dot Design Award and UX Design Awards recognition back that up. Work spans fintech, logistics, healthcare, and EdTech, from new MVPs through enterprise-scale redesigns.
Services and capabilities: Huge Inc vs Qubstudio
| Capability | Huge Inc | Qubstudio |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✓ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs Qubstudio
| Framework / platform | Huge Inc | Qubstudio |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | ✓ |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Huge Inc vs Qubstudio
| Criterion | Huge Inc | Qubstudio |
|---|---|---|
| Minimum engagement | Not published | $15K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Huge Inc vs Qubstudio
| Dimension | Huge Inc | Qubstudio |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | Financial services / fintech, Healthcare |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | Fintech MVP launch design, Logistics platform UX overhaul |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs Qubstudio: pros and cons
| Huge Inc | |
|---|---|
| + | 26 years of enterprise digital design history and case studies |
| + | Post-merger headcount (~1,240) supports significant delivery capacity |
| + | Covers brand, product, and web design/development under one roof |
| + | Recent Hero Digital merger brings additional capabilities into the brand |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a recent ownership change still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independently owned firm |
| - | Engagement sizes aren't published, complicating budget planning for smaller teams |
| Qubstudio | |
|---|---|
| + | #1 UX/UI firm on Clutch's 2026 rankings across 90+ public reviews |
| + | Independently verified via Red Dot Design Award and UX Design Awards recognition |
| + | Nearly two decades of operation with a stable London HQ and Ukraine delivery team |
| + | Covers everything from MVP launches to enterprise digital transformation |
| - | Founding year is disputed between sources (2006 vs. 2007) — treated as approximate |
| - | Ukraine-based delivery team carries the same regional-continuity considerations as other Ukraine-rooted firms |
| - | The 51–200 directory band is wide; the company's own ~70 figure is more precise but self-reported |
Who should choose Huge Inc?
Huge Inc is the right choice for large enterprise brands comfortable working with a big firm mid-way through a recent ownership transition..
One of the largest, longest-running digital firms in this list, now merged with Hero Digital under AEA Investors. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose Qubstudio?
Qubstudio is the right choice for fintech, logistics, and healthcare companies needing anything from a new MVP to an enterprise redesign..
#1 UX/UI firm on Clutch's 2026 rankings across 90+ reviews, with Red Dot Design Award recognition on top. Minimum engagement starts at $15K (per company website; independently unverifiable). Works best with clients in Financial services / fintech, Healthcare.
Decision matrix: Huge Inc vs Qubstudio
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Qubstudio |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs Qubstudio ($15K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Huge Inc |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs Qubstudio
| Use case | Huge Inc fit | Qubstudio fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Strong | Both equally |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| Fintech MVP launch design | Limited | Strong | Qubstudio |
| Logistics platform UX overhaul | Limited | Strong | Qubstudio |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs Qubstudio
Qubstudio (4.5/5) is the stronger overall choice for most Product Design projects. #1 UX/UI firm on Clutch's 2026 rankings across 90+ reviews, with Red Dot Design Award recognition on top. It is best for fintech, logistics, and healthcare companies needing anything from a new MVP to an enterprise redesign..
Huge Inc (3.7/5) is the better choice when large enterprise brands comfortable working with a big firm mid-way through a recent ownership transition.. If your situation matches those criteria, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs Qubstudio FAQ
Is Huge Inc better than Qubstudio?
Qubstudio (4.5/5) scores higher overall, but "better" depends on your use case. Huge Inc is better for large enterprise brands comfortable working with a big firm mid-way through a recent ownership transition.. Qubstudio is better for fintech, logistics, and healthcare companies needing anything from a new MVP to an enterprise redesign..
How do Huge Inc and Qubstudio differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Qubstudio uses fixed project, dedicated team pricing with a minimum engagement of $15K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or Qubstudio?
Qubstudio is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each firm before shortlisting.
What are the main differences between Huge Inc and Qubstudio?
Huge Inc's primary differentiator is: one of the largest, longest-running digital firms in this list, now merged with hero digital under aea investors. Qubstudio's primary differentiator is: #1 ux/ui firm on clutch's 2026 rankings across 90+ reviews, with red dot design award recognition on top. They also differ in team size (~1,240 vs 51–200 (company states ~70 creative professionals)), minimum engagement (Not published vs $15K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs Financial services / fintech, Healthcare).
Verify all details directly with each firm before making a decision.