Huge Inc vs SPCSHP: full comparison for 2026
Quick verdict
SPCSHP (3.8/5) edges ahead of Huge Inc (3.6/5) overall. SPCSHP is the better choice for consumer brands, design plus creative storytelling. Huge Inc is the stronger option for large brands, big firm mid-ownership-transition. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs SPCSHP: head-to-head summary
| Criterion | Huge Inc | SPCSHP |
|---|---|---|
| Founded | 1999 | 2000 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | Brooklyn, NY, USA |
| Team size | ~1,240 | Not published (historically ~50+) |
| Rating | 3.6 / 5 | 3.8 / 5 |
| Primary differentiator | One of the largest, longest-running digital firms in this list, now merged with Hero Digital under AEA Investors | A quarter-century of creative digital work (JetBlue, YouTube, Samsung, BMW) under a 2024 rebrand from Big Spaceship to SPCSHP, now backed by MSQ |
| Pricing model | Project-based, retainer | Project-based (not published) |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Adobe Creative Suite, React |
| Industries served | Enterprise transformation, Consumer products | Consumer products, Media & entertainment, Enterprise transformation |
Huge Inc vs SPCSHP: overview
Huge Inc
David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro founded Huge in Brooklyn in 1999. Most of its history ran inside Interpublic Group, until AEA Investors bought the firm in December 2024 and merged it with Hero Digital; a Manhattan relocation followed in October 2025. Post-merger, the combined firm runs around 1,240 people, with engagement sizes that follow large-agency norms rather than a published rate card.
SPCSHP
Michael Lebowitz founded Big Spaceship in Brooklyn in 2000, building a creative digital firm known for early-2000s work with JetBlue, YouTube, Samsung Galaxy, BMW, and NBC. UK marketing group MSQ acquired the firm in October 2024, and it now operates under the name SPCSHP — a rebrand recent enough that some case studies and press still reference the original name. The firm's roots are in interactive creative and brand storytelling rather than pure enterprise product design, a lineage that still shows in its client work.
Services and capabilities: Huge Inc vs SPCSHP
| Capability | Huge Inc | SPCSHP |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✗ |
| Branding | ✓ | ✓ |
| Web development | ✓ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs SPCSHP
| Framework / platform | Huge Inc | SPCSHP |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | ✓ |
Pricing comparison: Huge Inc vs SPCSHP
| Criterion | Huge Inc | SPCSHP |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Retainer | Fixed project, Retainer |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Huge Inc vs SPCSHP
| Dimension | Huge Inc | SPCSHP |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | Consumer products, Media & entertainment, Enterprise transformation |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | Consumer brand digital product design with a creative-storytelling emphasis, Campaign-adjacent product design for a media or entertainment brand |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs SPCSHP: pros and cons
| Huge Inc | |
|---|---|
| + | 26 years of enterprise digital design history and case studies |
| + | Post-merger headcount (~1,240) supports significant delivery capacity |
| + | Covers brand, product, and web design/development under one roof |
| + | Recent Hero Digital merger brings additional capabilities into the brand |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a recent ownership change still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independently owned firm |
| - | Engagement sizes aren't published, complicating budget planning for smaller teams |
| SPCSHP | |
|---|---|
| + | A quarter-century of continuous operation since its 2000 founding as Big Spaceship |
| + | Named client work spans JetBlue, YouTube, Samsung Galaxy, BMW, GE, Microsoft, and Google |
| + | MSQ backing since October 2024 provides access to a larger marketing and creative network |
| + | Creative-and-brand-storytelling roots differentiate it from purely process-driven enterprise design firms |
| - | Rebranded from Big Spaceship to SPCSHP in 2024 — recent enough that some public case studies and reviews still reference the old name |
| - | Acquired by MSQ in 2024, so clients are hiring into a larger network rather than an independent studio |
| - | Team size isn't published in current sources, making capacity planning harder without a direct conversation |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
One of the largest, longest-running digital firms in this list, now merged with Hero Digital under AEA Investors. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose SPCSHP?
A typical fit: consumer brand digital product design with a creative-storytelling emphasis.
A quarter-century of creative digital work (JetBlue, YouTube, Samsung, BMW) under a 2024 rebrand from Big Spaceship to SPCSHP, now backed by MSQ. Minimum engagement starts at Not published. Works best with clients in Consumer products, Media & entertainment, Enterprise transformation.
Decision matrix: Huge Inc vs SPCSHP
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs SPCSHP (Not published) |
| You need specialist depth in a specific vertical | SPCSHP |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs SPCSHP
| Use case | Huge Inc fit | SPCSHP fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Limited | Huge Inc |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| Consumer brand digital product design with a creative-storytelling emphasis | Strong | Strong | Both equally |
| Campaign-adjacent product design for a media or entertainment brand | Limited | Strong | SPCSHP |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs SPCSHP
SPCSHP (3.8/5) is the stronger overall choice for most Product Design projects. A quarter-century of creative digital work (JetBlue, YouTube, Samsung, BMW) under a 2024 rebrand from Big Spaceship to SPCSHP, now backed by MSQ.
Huge Inc (3.6/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs SPCSHP FAQ
Is Huge Inc better than SPCSHP?
SPCSHP (3.8/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: 26 years of enterprise digital design history and case studies. SPCSHP's strongest advantage: a quarter-century of continuous operation since its 2000 founding as Big Spaceship.
How do Huge Inc and SPCSHP differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. SPCSHP uses project-based (not published) pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or SPCSHP?
Huge Inc is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each firm before shortlisting.
What are the main differences between Huge Inc and SPCSHP?
Huge Inc's primary differentiator is: one of the largest, longest-running digital firms in this list, now merged with Hero Digital under AEA Investors. SPCSHP's primary differentiator is: a quarter-century of creative digital work (JetBlue, YouTube, Samsung, BMW) under a 2024 rebrand from Big Spaceship to SPCSHP, now backed by MSQ. They also differ in team size (~1,240 vs Not published (historically ~50+)), minimum engagement (Not published vs Not published), and primary industries served (Enterprise transformation, Consumer products vs Consumer products, Media & entertainment).
Verify all details directly with each firm before making a decision.