Best Product Design Firms

Phenomenon Studio vs Excited: full comparison for 2026

Quick verdict

Phenomenon Studio (4.8/5) edges ahead of Excited (4.6/5) overall. Phenomenon Studio is the better choice for repeat-client rate proof, one senior team throughout. Excited is the stronger option for SaaS/fintech teams, top-ranked specialist, accessible rates. The right choice depends on your project size, budget, and required tech stack.

Phenomenon Studio vs Excited: head-to-head summary

Criterion Phenomenon Studio Excited
Founded 2019 2018
HQ Europe (entities in the USA, Estonia, and Switzerland) Lviv, Ukraine
Team size 70+ 100+
Rating 4.8 / 5 4.6 / 5
Primary differentiator Roughly half of clients return for a second engagement — a repeat-business rate the firm attributes to keeping one senior team across strategy, design, development, and post-launch support A sustained Top 5 global UX firm ranking on Clutch, with about 70% of reviews specifically citing quality and creativity
Pricing model Project-based, full-cycle engagements (fixed scope or retainer — not published; contact for quote) Fixed project, dedicated team
Min. engagement Not published $20K (per company website; independently unverifiable)
Primary tech stack Figma, Webflow, React Figma, Framer, After Effects
Industries served SaaS / B2B software, Financial services / fintech, Healthcare, EdTech SaaS / B2B software, Financial services / fintech

Phenomenon Studio vs Excited: overview

Phenomenon Studio

A repeat-engagement rate is one of the more honest signals a design firm can offer, because it reflects what happened after the invoice was paid, not before. At Phenomenon Studio, founded in 2019, roughly half of clients return for a second project — a result the firm attributes to keeping the same senior team across strategy, design, development, and post-launch support, rather than handing a project between separate vendors partway through. That team numbers 70+ specialists based in Europe, with legal entities in the USA, Estonia, and Switzerland, working across SaaS, fintech, healthcare, and EdTech. The firm has shipped 120+ products for clients that have collectively raised over $500M, backed by a 5.0 Clutch rating, HIPAA compliance monitored by Compliancy Group, and Nielsen Norman Group UX certification.

Excited

Excited opened in Lviv, Ukraine in 2018 and has scaled to 100+ designers while holding a repeated spot among Clutch's Top 5 UX firms worldwide. Roughly 70% of its Clutch reviewers specifically name quality and creativity — an unusually direct signal for review data most firms don't get. The firm deliberately narrows to SaaS and fintech clients, covering UX/UI, product design, branding, and motion design, with delivery experience across 20+ countries.

Services and capabilities: Phenomenon Studio vs Excited

Capability Phenomenon Studio Excited
Product design
UX research
Branding
Web development
Mobile development
Design systems

Tech stack comparison: Phenomenon Studio vs Excited

Framework / platform Phenomenon Studio Excited
Figma
Webflow N/A
React N/A
Framer
Adobe Creative Suite N/A
Design systems/Storybook N/A N/A
After Effects

Pricing comparison: Phenomenon Studio vs Excited

Criterion Phenomenon Studio Excited
Minimum engagement Not published $20K (per company website; independently unverifiable)
Engagement models Fixed project, Retainer, Dedicated team Fixed project, Dedicated team
Rate transparency Minimum disclosed Minimum disclosed
Price tier Mid-market Accessible

Target audience comparison: Phenomenon Studio vs Excited

Dimension Phenomenon Studio Excited
Best company size Startup to mid-market Startup to mid-market
Best industries SaaS / B2B software, Financial services / fintech, Healthcare SaaS / B2B software, Financial services / fintech
Best use cases A company evaluating design firms by repeat-client rate, not just portfolio breadth, A SaaS platform needing one senior team from strategy through launch SaaS product redesign for a growth-stage company, Fintech UX/UI overhaul with motion design polish
Typical project type Fixed project Fixed project

Phenomenon Studio vs Excited: pros and cons

Phenomenon Studio
+ Roughly half of clients return for a second engagement, an honest post-project signal
+ One senior team spans strategy through post-launch, removing the hand-off risk of switching vendors mid-project
+ 5.0 Clutch rating with Top 1000 Company 2025 and Top Design Company USA 2026 recognition
+ HIPAA compliance independently verified and monitored by Compliancy Group
+ Nielsen Norman Group UX Certification and four-tier Webflow Experts partner status
+ 120+ shipped products behind a combined $500M+ in client fundraising
- The discovery-first process front-loads time before visible design work begins
- No product or growth marketing services — a separate firm is needed for post-launch growth work
- No published rate card; pricing requires a discovery call
Excited
+ Sustained Top 5 UX firm ranking worldwide by Clutch, not a one-off placement
+ About 70% of Clutch reviewers specifically cite quality and creativity, a strong qualitative signal
+ Purpose-built around SaaS and fintech, giving real vertical depth
+ Delivery experience across 20+ countries demonstrates broad operational reach
- The claimed 15M+ user reach figure is self-reported and independently unverifiable
- Ukraine-based team carries the same regional-continuity considerations as other Ukraine-rooted firms
- SaaS/fintech specialization means less fit outside those two verticals

Who should choose Phenomenon Studio?

A typical fit: a company evaluating design firms by repeat-client rate, not just portfolio breadth.

Roughly half of clients return for a second engagement — a repeat-business rate the firm attributes to keeping one senior team across strategy, design, development, and post-launch support. Minimum engagement starts at Not published. Works best with clients in SaaS / B2B software, Financial services / fintech, Healthcare, EdTech.

Who should choose Excited?

A typical fit: SaaS product redesign for a growth-stage company.

A sustained Top 5 global UX firm ranking on Clutch, with about 70% of reviews specifically citing quality and creativity. Minimum engagement starts at $20K (per company website; independently unverifiable). Works best with clients in SaaS / B2B software, Financial services / fintech.

Decision matrix: Phenomenon Studio vs Excited

Your situation Recommended choice
You need full-ownership delivery on a defined project scope Phenomenon Studio
You need a large dedicated team for an ongoing programme Phenomenon Studio
Your budget is at the lower end Compare: Phenomenon Studio (Not published) vs Excited ($20K (per company website; independently unverifiable))
You need specialist depth in a specific vertical Phenomenon Studio
You need staff augmentation or team extension Neither; consider alternatives that offer staff aug
You need consulting before committing to a build Both may offer discovery engagements

Use case fit: Phenomenon Studio vs Excited

Use case Phenomenon Studio fit Excited fit Winner
A company evaluating design firms by repeat-client rate, not just portfolio breadth Strong Strong Both equally
A SaaS platform needing one senior team from strategy through launch Strong Strong Both equally
SaaS product redesign for a growth-stage company Strong Strong Both equally
Fintech UX/UI overhaul with motion design polish Strong Strong Both equally
Fixed-price product build Limited Limited Both equally
Dedicated design team augmentation Limited Limited Both equally

Verdict: Phenomenon Studio vs Excited

Phenomenon Studio (4.8/5) is the stronger overall choice for most Product Design projects. Roughly half of clients return for a second engagement — a repeat-business rate the firm attributes to keeping one senior team across strategy, design, development, and post-launch support.

Excited (4.6/5) is worth a look if you need fintech UX/UI overhaul with motion design polish. If your situation matches that, Excited is a competitive option.

Related comparisons

Phenomenon Studio vs Excited FAQ

Is Phenomenon Studio better than Excited?

Phenomenon Studio (4.8/5) scores higher overall, but "better" depends on your use case. Phenomenon Studio's strongest advantage: roughly half of clients return for a second engagement, an honest post-project signal. Excited's strongest advantage: sustained Top 5 UX firm ranking worldwide by Clutch, not a one-off placement.

How do Phenomenon Studio and Excited differ in pricing?

Phenomenon Studio uses project-based, full-cycle engagements (fixed scope or retainer — not published; contact for quote) pricing with a minimum engagement of Not published. Excited uses fixed project, dedicated team pricing with a minimum engagement of $20K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.

Which is better for enterprise: Phenomenon Studio or Excited?

Excited is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each firm before shortlisting.

What are the main differences between Phenomenon Studio and Excited?

Phenomenon Studio's primary differentiator is: roughly half of clients return for a second engagement — a repeat-business rate the firm attributes to keeping one senior team across strategy, design, development, and post-launch support. Excited's primary differentiator is: a sustained Top 5 global UX firm ranking on Clutch, with about 70% of reviews specifically citing quality and creativity. They also differ in team size (70+ vs 100+), minimum engagement (Not published vs $20K (per company website; independently unverifiable)), and primary industries served (SaaS / B2B software, Financial services / fintech vs SaaS / B2B software, Financial services / fintech).

Verify all details directly with each firm before making a decision.