Projects by IF vs Goji Labs: full comparison for 2026
Quick verdict
Projects by IF (4.0/5) edges ahead of Goji Labs (3.9/5) overall. Projects by IF is the better choice for Tech/public-sector, trust- and policy-aware design. Goji Labs is the stronger option for Startups, entrepreneurs, nonprofits — strategy-led, accessible. The right choice depends on your project size, budget, and required tech stack.
Projects by IF vs Goji Labs: head-to-head summary
| Criterion | Projects by IF | Goji Labs |
|---|---|---|
| Founded | 2016 | 2014 |
| HQ | London, UK | West Hollywood / Los Angeles, CA, USA |
| Team size | Not published | 11–50 |
| Rating | 4.0 / 5 | 3.9 / 5 |
| Primary differentiator | A design practice built specifically around trust, regulation, and policy work for technology-enabled organizations, with clients spanning Google to the UK Government | A 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups |
| Pricing model | Project-based (not published) | Fixed project, T&M |
| Min. engagement | Not published | $15K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Miro, Adobe Creative Suite | Figma, React, Swift |
| Industries served | Enterprise transformation, Healthcare, Financial services / fintech | EdTech, Financial services / fintech, Healthcare |
Projects by IF vs Goji Labs: overview
Projects by IF
Sarah Gold founded Projects by IF in London in 2016, building a strategic design practice around a specific problem: helping technology-enabled organizations design for trust at scale. That focus — spanning product and experience design, digital strategy, regulation and policy work, and technology architecture — has produced client relationships with Google, the UK Government, and Blue Cross Blue Shield, an unusual combination of big tech and public-sector work for a studio this size.
Goji Labs
David Barlev and Adam Sumner founded Goji Labs in 2014 (one source says 2015), building a strategy-led firm from West Hollywood/Los Angeles that now runs 11–50 employees. The company made the 2025 Inc. 5000 list and carries 84 Clutch reviews, with deep edtech, fintech, and healthtech experience. What separates Goji from most firms here: it explicitly serves nonprofits and individual entrepreneurs, not only venture-funded companies.
Services and capabilities: Projects by IF vs Goji Labs
| Capability | Projects by IF | Goji Labs |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✗ | ✗ |
| Web development | ✗ | ✓ |
| Mobile development | ✗ | ✓ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Projects by IF vs Goji Labs
| Framework / platform | Projects by IF | Goji Labs |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Projects by IF vs Goji Labs
| Criterion | Projects by IF | Goji Labs |
|---|---|---|
| Minimum engagement | Not published | $15K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Time & materials |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Projects by IF vs Goji Labs
| Dimension | Projects by IF | Goji Labs |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Healthcare, Financial services / fintech | EdTech, Financial services / fintech, Healthcare |
| Best use cases | Public-sector or government digital service design, Trust-and-safety product design for a technology platform | Nonprofit or mission-driven product design, EdTech or healthtech MVP for an early-stage startup |
| Typical project type | Fixed project | Fixed project |
Projects by IF vs Goji Labs: pros and cons
| Projects by IF | |
|---|---|
| + | Purpose-built around trust and regulation-aware design, a genuine specialty few boutiques on this list offer |
| + | Client list combines big tech (Google) with public-sector work (UK Government), demonstrating range within its niche |
| + | Founder-led since 2016 under CEO Sarah Gold, giving a consistent point of view across engagements |
| + | Services span product design through policy and regulatory design, useful for regulated or public-facing products |
| - | Team size isn't published in available sources, making capacity planning harder for large programs |
| - | Trust-and-policy specialization is a narrower fit for clients wanting pure visual or brand design |
| - | Pricing and minimum engagement size aren't published |
| Goji Labs | |
|---|---|
| + | Independently verified 2025 Inc. 5000 growth recognition |
| + | 84 Clutch reviews provide a substantial independent feedback sample |
| + | Explicitly serves nonprofits and individual entrepreneurs, not only funded startups |
| + | Strategy-led approach pairs product discovery with delivery inside one team |
| - | The 11–50 employee band is smaller than most other boutiques here, limiting capacity for very large programs |
| - | Founding year is disputed between sources (2014 vs. 2015) |
| - | Focus on edtech/fintech/healthtech means less depth for consumer or enterprise-only projects |
Who should choose Projects by IF?
A typical fit: public-sector or government digital service design.
A design practice built specifically around trust, regulation, and policy work for technology-enabled organizations, with clients spanning Google to the UK Government. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Healthcare, Financial services / fintech.
Who should choose Goji Labs?
A typical fit: nonprofit or mission-driven product design.
A 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups. Minimum engagement starts at $15K (per company website; independently unverifiable). Works best with clients in EdTech, Financial services / fintech, Healthcare.
Decision matrix: Projects by IF vs Goji Labs
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Projects by IF |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: Projects by IF (Not published) vs Goji Labs ($15K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Projects by IF |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Projects by IF vs Goji Labs
| Use case | Projects by IF fit | Goji Labs fit | Winner |
|---|---|---|---|
| Public-sector or government digital service design | Strong | Limited | Projects by IF |
| Trust-and-safety product design for a technology platform | Strong | Limited | Projects by IF |
| Nonprofit or mission-driven product design | Limited | Strong | Goji Labs |
| EdTech or healthtech MVP for an early-stage startup | Limited | Strong | Goji Labs |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Projects by IF vs Goji Labs
Projects by IF (4.0/5) is the stronger overall choice for most Product Design projects. A design practice built specifically around trust, regulation, and policy work for technology-enabled organizations, with clients spanning Google to the UK Government.
Goji Labs (3.9/5) is worth a look if you need EdTech or healthtech MVP for an early-stage startup. If your situation matches that, Goji Labs is a competitive option.
Related comparisons
Projects by IF vs Goji Labs FAQ
Is Projects by IF better than Goji Labs?
Projects by IF (4.0/5) scores higher overall, but "better" depends on your use case. Projects by IF's strongest advantage: purpose-built around trust and regulation-aware design, a genuine specialty few boutiques on this list offer. Goji Labs's strongest advantage: independently verified 2025 Inc. 5000 growth recognition.
How do Projects by IF and Goji Labs differ in pricing?
Projects by IF uses project-based (not published) pricing with a minimum engagement of Not published. Goji Labs uses fixed project, t&m pricing with a minimum engagement of $15K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Projects by IF or Goji Labs?
Goji Labs is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each firm before shortlisting.
What are the main differences between Projects by IF and Goji Labs?
Projects by IF's primary differentiator is: a design practice built specifically around trust, regulation, and policy work for technology-enabled organizations, with clients spanning Google to the UK Government. Goji Labs's primary differentiator is: a 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups. They also differ in team size (Not published vs 11–50), minimum engagement (Not published vs $15K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Healthcare vs EdTech, Financial services / fintech).
Verify all details directly with each firm before making a decision.