R/GA vs Qubstudio: full comparison for 2026
Quick verdict
Qubstudio (4.5/5) edges ahead of R/GA (3.7/5) overall. Qubstudio is the better choice for fintech, logistics, and healthcare companies needing anything from a new MVP to an enterprise redesign.. R/GA is the stronger option for large consumer or enterprise brands wanting product design bundled with marketing-led brand strategy.. The right choice depends on your project size, budget, and required tech stack.
R/GA vs Qubstudio: head-to-head summary
| Criterion | R/GA | Qubstudio |
|---|---|---|
| Founded | 1977 | 2006 |
| HQ | New York City, NY, USA | London, UK (Canary Wharf), Ukraine-based delivery team |
| Team size | ~2,000 | 51–200 (company states ~70 creative professionals) |
| Rating | 3.7 / 5 | 4.5 / 5 |
| Best for | Large consumer or enterprise brands wanting product design bundled with marketing-led brand strategy. | Fintech, logistics, and healthcare companies needing anything from a new MVP to an enterprise redesign. |
| Pricing model | Project-based, retainer for ongoing programs | Fixed project, dedicated team |
| Min. engagement | Not published | $15K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, After Effects | Figma, Sketch, Webflow |
| Industries served | Enterprise transformation, Consumer products, Media & entertainment | Financial services / fintech, Healthcare |
R/GA vs Qubstudio: overview
R/GA
R/GA has run out of New York City since 1977 and now spans ten countries — Austin, London, São Paulo, Singapore, and Stockholm among them. Twenty-three years inside Interpublic Group ended with an independent buyout in March 2025, backed by private equity firm Truelink Capital — a recent structural shift worth disclosing. Its differentiator is fusing digital product design with marketing and brand strategy for large consumer and enterprise brands.
Qubstudio
Qubstudio traces to around 2006 (some sources say 2007), headquartered in London's Canary Wharf with a Ukraine-based delivery team. The firm describes roughly 70 creative professionals within a broader 51–200 employee band. Clutch's 2026 rankings place it #1 among UX/UI firms with 90+ reviews, and Red Dot Design Award and UX Design Awards recognition back that up. Work spans fintech, logistics, healthcare, and EdTech, from new MVPs through enterprise-scale redesigns.
Services and capabilities: R/GA vs Qubstudio
| Capability | R/GA | Qubstudio |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✗ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: R/GA vs Qubstudio
| Framework / platform | R/GA | Qubstudio |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | ✓ |
| React | N/A | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | ✓ | N/A |
Pricing comparison: R/GA vs Qubstudio
| Criterion | R/GA | Qubstudio |
|---|---|---|
| Minimum engagement | Not published | $15K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: R/GA vs Qubstudio
| Dimension | R/GA | Qubstudio |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products, Media & entertainment | Financial services / fintech, Healthcare |
| Best use cases | Consumer platform redesign tied to a brand relaunch, Enterprise digital product with a marketing/campaign component | Fintech MVP launch design, Logistics platform UX overhaul |
| Typical project type | Fixed project | Fixed project |
R/GA vs Qubstudio: pros and cons
| R/GA | |
|---|---|
| + | Combines product design with marketing and brand strategy, useful for clients needing both from one firm |
| + | Ten-country presence spans North America, Europe, Latin America, and APAC |
| + | Nearly five decades of case studies and enterprise brand relationships |
| + | Now independently owned following the March 2025 buyout, after 23 years inside Interpublic Group |
| - | Still stabilizing operationally after a recent (2025) private-equity-backed ownership change |
| - | Marketing-first positioning means less pure product-design specialization than boutique firms |
| - | Scale and pricing suit large-brand budgets more than early-stage product teams |
| Qubstudio | |
|---|---|
| + | #1 UX/UI firm on Clutch's 2026 rankings across 90+ public reviews |
| + | Independently verified via Red Dot Design Award and UX Design Awards recognition |
| + | Nearly two decades of operation with a stable London HQ and Ukraine delivery team |
| + | Covers everything from MVP launches to enterprise digital transformation |
| - | Founding year is disputed between sources (2006 vs. 2007) — treated as approximate |
| - | Ukraine-based delivery team carries the same regional-continuity considerations as other Ukraine-rooted firms |
| - | The 51–200 directory band is wide; the company's own ~70 figure is more precise but self-reported |
Who should choose R/GA?
R/GA is the right choice for large consumer or enterprise brands wanting product design bundled with marketing-led brand strategy..
Fuses product design with marketing and brand strategy under one roof, now independent after its 2025 buyout from IPG. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products, Media & entertainment.
Who should choose Qubstudio?
Qubstudio is the right choice for fintech, logistics, and healthcare companies needing anything from a new MVP to an enterprise redesign..
#1 UX/UI firm on Clutch's 2026 rankings across 90+ reviews, with Red Dot Design Award recognition on top. Minimum engagement starts at $15K (per company website; independently unverifiable). Works best with clients in Financial services / fintech, Healthcare.
Decision matrix: R/GA vs Qubstudio
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | R/GA |
| You need a large dedicated team for an ongoing programme | Qubstudio |
| Your budget is at the lower end | Compare: R/GA (Not published) vs Qubstudio ($15K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | R/GA |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: R/GA vs Qubstudio
| Use case | R/GA fit | Qubstudio fit | Winner |
|---|---|---|---|
| Consumer platform redesign tied to a brand relaunch | Strong | Limited | R/GA |
| Enterprise digital product with a marketing/campaign component | Strong | Strong | Both equally |
| Fintech MVP launch design | Limited | Strong | Qubstudio |
| Logistics platform UX overhaul | Limited | Strong | Qubstudio |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: R/GA vs Qubstudio
Qubstudio (4.5/5) is the stronger overall choice for most Product Design projects. #1 UX/UI firm on Clutch's 2026 rankings across 90+ reviews, with Red Dot Design Award recognition on top. It is best for fintech, logistics, and healthcare companies needing anything from a new MVP to an enterprise redesign..
R/GA (3.7/5) is the better choice when large consumer or enterprise brands wanting product design bundled with marketing-led brand strategy.. If your situation matches those criteria, R/GA is a competitive option.
Related comparisons
R/GA vs Qubstudio FAQ
Is R/GA better than Qubstudio?
Qubstudio (4.5/5) scores higher overall, but "better" depends on your use case. R/GA is better for large consumer or enterprise brands wanting product design bundled with marketing-led brand strategy.. Qubstudio is better for fintech, logistics, and healthcare companies needing anything from a new MVP to an enterprise redesign..
How do R/GA and Qubstudio differ in pricing?
R/GA uses project-based, retainer for ongoing programs pricing with a minimum engagement of Not published. Qubstudio uses fixed project, dedicated team pricing with a minimum engagement of $15K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: R/GA or Qubstudio?
Qubstudio is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each firm before shortlisting.
What are the main differences between R/GA and Qubstudio?
R/GA's primary differentiator is: fuses product design with marketing and brand strategy under one roof, now independent after its 2025 buyout from ipg. Qubstudio's primary differentiator is: #1 ux/ui firm on clutch's 2026 rankings across 90+ reviews, with red dot design award recognition on top. They also differ in team size (~2,000 vs 51–200 (company states ~70 creative professionals)), minimum engagement (Not published vs $15K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs Financial services / fintech, Healthcare).
Verify all details directly with each firm before making a decision.