SPCSHP vs Goji Labs: full comparison for 2026
Quick verdict
Goji Labs (3.9/5) edges ahead of SPCSHP (3.8/5) overall. Goji Labs is the better choice for Startups, entrepreneurs, nonprofits — strategy-led, accessible. SPCSHP is the stronger option for consumer brands, design plus creative storytelling. The right choice depends on your project size, budget, and required tech stack.
SPCSHP vs Goji Labs: head-to-head summary
| Criterion | SPCSHP | Goji Labs |
|---|---|---|
| Founded | 2000 | 2014 |
| HQ | Brooklyn, NY, USA | West Hollywood / Los Angeles, CA, USA |
| Team size | Not published (historically ~50+) | 11–50 |
| Rating | 3.8 / 5 | 3.9 / 5 |
| Primary differentiator | A quarter-century of creative digital work (JetBlue, YouTube, Samsung, BMW) under a 2024 rebrand from Big Spaceship to SPCSHP, now backed by MSQ | A 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups |
| Pricing model | Project-based (not published) | Fixed project, T&M |
| Min. engagement | Not published | $15K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, React, Swift |
| Industries served | Consumer products, Media & entertainment, Enterprise transformation | EdTech, Financial services / fintech, Healthcare |
SPCSHP vs Goji Labs: overview
SPCSHP
Michael Lebowitz founded Big Spaceship in Brooklyn in 2000, building a creative digital firm known for early-2000s work with JetBlue, YouTube, Samsung Galaxy, BMW, and NBC. UK marketing group MSQ acquired the firm in October 2024, and it now operates under the name SPCSHP — a rebrand recent enough that some case studies and press still reference the original name. The firm's roots are in interactive creative and brand storytelling rather than pure enterprise product design, a lineage that still shows in its client work.
Goji Labs
David Barlev and Adam Sumner founded Goji Labs in 2014 (one source says 2015), building a strategy-led firm from West Hollywood/Los Angeles that now runs 11–50 employees. The company made the 2025 Inc. 5000 list and carries 84 Clutch reviews, with deep edtech, fintech, and healthtech experience. What separates Goji from most firms here: it explicitly serves nonprofits and individual entrepreneurs, not only venture-funded companies.
Services and capabilities: SPCSHP vs Goji Labs
| Capability | SPCSHP | Goji Labs |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✗ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✗ | ✓ |
| Mobile development | ✗ | ✓ |
| Design systems | ✗ | ✗ |
Tech stack comparison: SPCSHP vs Goji Labs
| Framework / platform | SPCSHP | Goji Labs |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | ✓ | N/A |
Pricing comparison: SPCSHP vs Goji Labs
| Criterion | SPCSHP | Goji Labs |
|---|---|---|
| Minimum engagement | Not published | $15K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Time & materials |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: SPCSHP vs Goji Labs
| Dimension | SPCSHP | Goji Labs |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Consumer products, Media & entertainment, Enterprise transformation | EdTech, Financial services / fintech, Healthcare |
| Best use cases | Consumer brand digital product design with a creative-storytelling emphasis, Campaign-adjacent product design for a media or entertainment brand | Nonprofit or mission-driven product design, EdTech or healthtech MVP for an early-stage startup |
| Typical project type | Fixed project | Fixed project |
SPCSHP vs Goji Labs: pros and cons
| SPCSHP | |
|---|---|
| + | A quarter-century of continuous operation since its 2000 founding as Big Spaceship |
| + | Named client work spans JetBlue, YouTube, Samsung Galaxy, BMW, GE, Microsoft, and Google |
| + | MSQ backing since October 2024 provides access to a larger marketing and creative network |
| + | Creative-and-brand-storytelling roots differentiate it from purely process-driven enterprise design firms |
| - | Rebranded from Big Spaceship to SPCSHP in 2024 — recent enough that some public case studies and reviews still reference the old name |
| - | Acquired by MSQ in 2024, so clients are hiring into a larger network rather than an independent studio |
| - | Team size isn't published in current sources, making capacity planning harder without a direct conversation |
| Goji Labs | |
|---|---|
| + | Independently verified 2025 Inc. 5000 growth recognition |
| + | 84 Clutch reviews provide a substantial independent feedback sample |
| + | Explicitly serves nonprofits and individual entrepreneurs, not only funded startups |
| + | Strategy-led approach pairs product discovery with delivery inside one team |
| - | The 11–50 employee band is smaller than most other boutiques here, limiting capacity for very large programs |
| - | Founding year is disputed between sources (2014 vs. 2015) |
| - | Focus on edtech/fintech/healthtech means less depth for consumer or enterprise-only projects |
Who should choose SPCSHP?
A typical fit: consumer brand digital product design with a creative-storytelling emphasis.
A quarter-century of creative digital work (JetBlue, YouTube, Samsung, BMW) under a 2024 rebrand from Big Spaceship to SPCSHP, now backed by MSQ. Minimum engagement starts at Not published. Works best with clients in Consumer products, Media & entertainment, Enterprise transformation.
Who should choose Goji Labs?
A typical fit: nonprofit or mission-driven product design.
A 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups. Minimum engagement starts at $15K (per company website; independently unverifiable). Works best with clients in EdTech, Financial services / fintech, Healthcare.
Decision matrix: SPCSHP vs Goji Labs
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | SPCSHP |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: SPCSHP (Not published) vs Goji Labs ($15K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | SPCSHP |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: SPCSHP vs Goji Labs
| Use case | SPCSHP fit | Goji Labs fit | Winner |
|---|---|---|---|
| Consumer brand digital product design with a creative-storytelling emphasis | Strong | Limited | SPCSHP |
| Campaign-adjacent product design for a media or entertainment brand | Strong | Limited | SPCSHP |
| Nonprofit or mission-driven product design | Limited | Strong | Goji Labs |
| EdTech or healthtech MVP for an early-stage startup | Limited | Strong | Goji Labs |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: SPCSHP vs Goji Labs
Goji Labs (3.9/5) is the stronger overall choice for most Product Design projects. A 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups.
SPCSHP (3.8/5) is worth a look if you need campaign-adjacent product design for a media or entertainment brand. If your situation matches that, SPCSHP is a competitive option.
Related comparisons
SPCSHP vs Goji Labs FAQ
Is SPCSHP better than Goji Labs?
Goji Labs (3.9/5) scores higher overall, but "better" depends on your use case. SPCSHP's strongest advantage: a quarter-century of continuous operation since its 2000 founding as Big Spaceship. Goji Labs's strongest advantage: independently verified 2025 Inc. 5000 growth recognition.
How do SPCSHP and Goji Labs differ in pricing?
SPCSHP uses project-based (not published) pricing with a minimum engagement of Not published. Goji Labs uses fixed project, t&m pricing with a minimum engagement of $15K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: SPCSHP or Goji Labs?
Goji Labs is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each firm before shortlisting.
What are the main differences between SPCSHP and Goji Labs?
SPCSHP's primary differentiator is: a quarter-century of creative digital work (JetBlue, YouTube, Samsung, BMW) under a 2024 rebrand from Big Spaceship to SPCSHP, now backed by MSQ. Goji Labs's primary differentiator is: a 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups. They also differ in team size (Not published (historically ~50+) vs 11–50), minimum engagement (Not published vs $15K (per company website; independently unverifiable)), and primary industries served (Consumer products, Media & entertainment vs EdTech, Financial services / fintech).
Verify all details directly with each firm before making a decision.