SPCSHP vs Onething Design: full comparison for 2026
Quick verdict
SPCSHP (3.8/5) edges ahead of Onething Design (3.8/5) overall. SPCSHP is the better choice for consumer brands, design plus creative storytelling. Onething Design is the stronger option for multi-vertical companies, one firm across five industries. The right choice depends on your project size, budget, and required tech stack.
SPCSHP vs Onething Design: head-to-head summary
| Criterion | SPCSHP | Onething Design |
|---|---|---|
| Founded | 2000 | 2015 |
| HQ | Brooklyn, NY, USA | Gurugram, India (also Bangalore and San Francisco) |
| Team size | Not published (historically ~50+) | 52–73 |
| Rating | 3.8 / 5 | 3.8 / 5 |
| Primary differentiator | A quarter-century of creative digital work (JetBlue, YouTube, Samsung, BMW) under a 2024 rebrand from Big Spaceship to SPCSHP, now backed by MSQ | Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence |
| Pricing model | Project-based (not published) | Fixed project, dedicated team |
| Min. engagement | Not published | $10K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Sketch, Adobe Creative Suite |
| Industries served | Consumer products, Media & entertainment, Enterprise transformation | Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility |
SPCSHP vs Onething Design: overview
SPCSHP
Michael Lebowitz founded Big Spaceship in Brooklyn in 2000, building a creative digital firm known for early-2000s work with JetBlue, YouTube, Samsung Galaxy, BMW, and NBC. UK marketing group MSQ acquired the firm in October 2024, and it now operates under the name SPCSHP — a rebrand recent enough that some case studies and press still reference the original name. The firm's roots are in interactive creative and brand storytelling rather than pure enterprise product design, a lineage that still shows in its client work.
Onething Design
What's now Onething Design took its current name in 2015, renamed from an earlier predecessor called Ketchup Designs Studio, so the founding date is treated as approximate. The firm runs out of Gurugram, India with offices in Bangalore and San Francisco, reporting 52–73 employees depending on source. Where most boutiques in this list specialize narrowly, Onething goes wide: BFSI, consumer products, enterprise, healthcare, and automotive all sit inside one team's portfolio.
Services and capabilities: SPCSHP vs Onething Design
| Capability | SPCSHP | Onething Design |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✗ | ✓ |
| Branding | ✓ | ✓ |
| Web development | ✗ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: SPCSHP vs Onething Design
| Framework / platform | SPCSHP | Onething Design |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | ✓ | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | ✓ | N/A |
Pricing comparison: SPCSHP vs Onething Design
| Criterion | SPCSHP | Onething Design |
|---|---|---|
| Minimum engagement | Not published | $10K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: SPCSHP vs Onething Design
| Dimension | SPCSHP | Onething Design |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Consumer products, Media & entertainment, Enterprise transformation | Financial services / fintech, Consumer products, Enterprise transformation |
| Best use cases | Consumer brand digital product design with a creative-storytelling emphasis, Campaign-adjacent product design for a media or entertainment brand | BFSI product design for a bank or insurer, Automotive digital interface design |
| Typical project type | Fixed project | Fixed project |
SPCSHP vs Onething Design: pros and cons
| SPCSHP | |
|---|---|
| + | A quarter-century of continuous operation since its 2000 founding as Big Spaceship |
| + | Named client work spans JetBlue, YouTube, Samsung Galaxy, BMW, GE, Microsoft, and Google |
| + | MSQ backing since October 2024 provides access to a larger marketing and creative network |
| + | Creative-and-brand-storytelling roots differentiate it from purely process-driven enterprise design firms |
| - | Rebranded from Big Spaceship to SPCSHP in 2024 — recent enough that some public case studies and reviews still reference the old name |
| - | Acquired by MSQ in 2024, so clients are hiring into a larger network rather than an independent studio |
| - | Team size isn't published in current sources, making capacity planning harder without a direct conversation |
| Onething Design | |
|---|---|
| + | Covers five distinct industries from a single team, useful for clients working across multiple verticals |
| + | US (San Francisco) and India (Gurugram, Bangalore) footprint supports round-the-clock delivery |
| + | $10K minimum engagement (per company website; independently unverifiable) is accessible relative to most peers in this list |
| + | A decade of operation under its current name, with roots stretching back further |
| - | Founding year is approximate — the firm was renamed from an earlier predecessor in 2015 |
| - | Its broad five-industry positioning gives up some vertical-specific depth compared with specialists like UXDA |
| - | Reported employee count varies by source (52–73), making capacity planning less precise |
Who should choose SPCSHP?
A typical fit: consumer brand digital product design with a creative-storytelling emphasis.
A quarter-century of creative digital work (JetBlue, YouTube, Samsung, BMW) under a 2024 rebrand from Big Spaceship to SPCSHP, now backed by MSQ. Minimum engagement starts at Not published. Works best with clients in Consumer products, Media & entertainment, Enterprise transformation.
Who should choose Onething Design?
A typical fit: BFSI product design for a bank or insurer.
Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence. Minimum engagement starts at $10K (per company website; independently unverifiable). Works best with clients in Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility.
Decision matrix: SPCSHP vs Onething Design
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | SPCSHP |
| You need a large dedicated team for an ongoing programme | Onething Design |
| Your budget is at the lower end | Compare: SPCSHP (Not published) vs Onething Design ($10K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Onething Design |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: SPCSHP vs Onething Design
| Use case | SPCSHP fit | Onething Design fit | Winner |
|---|---|---|---|
| Consumer brand digital product design with a creative-storytelling emphasis | Strong | Limited | SPCSHP |
| Campaign-adjacent product design for a media or entertainment brand | Strong | Limited | SPCSHP |
| BFSI product design for a bank or insurer | Limited | Strong | Onething Design |
| Automotive digital interface design | Limited | Strong | Onething Design |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: SPCSHP vs Onething Design
SPCSHP (3.8/5) is the stronger overall choice for most Product Design projects. A quarter-century of creative digital work (JetBlue, YouTube, Samsung, BMW) under a 2024 rebrand from Big Spaceship to SPCSHP, now backed by MSQ.
Onething Design (3.8/5) is worth a look if you need automotive digital interface design. If your situation matches that, Onething Design is a competitive option.
Related comparisons
SPCSHP vs Onething Design FAQ
Is SPCSHP better than Onething Design?
SPCSHP (3.8/5) scores higher overall, but "better" depends on your use case. SPCSHP's strongest advantage: a quarter-century of continuous operation since its 2000 founding as Big Spaceship. Onething Design's strongest advantage: covers five distinct industries from a single team, useful for clients working across multiple verticals.
How do SPCSHP and Onething Design differ in pricing?
SPCSHP uses project-based (not published) pricing with a minimum engagement of Not published. Onething Design uses fixed project, dedicated team pricing with a minimum engagement of $10K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: SPCSHP or Onething Design?
Onething Design is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each firm before shortlisting.
What are the main differences between SPCSHP and Onething Design?
SPCSHP's primary differentiator is: a quarter-century of creative digital work (JetBlue, YouTube, Samsung, BMW) under a 2024 rebrand from Big Spaceship to SPCSHP, now backed by MSQ. Onething Design's primary differentiator is: covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence. They also differ in team size (Not published (historically ~50+) vs 52–73), minimum engagement (Not published vs $10K (per company website; independently unverifiable)), and primary industries served (Consumer products, Media & entertainment vs Financial services / fintech, Consumer products).
Verify all details directly with each firm before making a decision.