Excited vs Goji Labs: full comparison for 2026
Quick verdict
Excited (4.6/5) edges ahead of Goji Labs (3.9/5) overall. Excited is the better choice for SaaS/fintech teams, top-ranked specialist, accessible rates. Goji Labs is the stronger option for Startups, entrepreneurs, nonprofits — strategy-led, accessible. The right choice depends on your project size, budget, and required tech stack.
Excited vs Goji Labs: head-to-head summary
| Criterion | Excited | Goji Labs |
|---|---|---|
| Founded | 2018 | 2014 |
| HQ | Lviv, Ukraine | West Hollywood / Los Angeles, CA, USA |
| Team size | 100+ | 11–50 |
| Rating | 4.6 / 5 | 3.9 / 5 |
| Primary differentiator | A sustained Top 5 global UX firm ranking on Clutch, with about 70% of reviews specifically citing quality and creativity | A 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups |
| Pricing model | Fixed project, dedicated team | Fixed project, T&M |
| Min. engagement | $20K (per company website; independently unverifiable) | $15K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Framer, After Effects | Figma, React, Swift |
| Industries served | SaaS / B2B software, Financial services / fintech | EdTech, Financial services / fintech, Healthcare |
Excited vs Goji Labs: overview
Excited
Excited opened in Lviv, Ukraine in 2018 and has scaled to 100+ designers while holding a repeated spot among Clutch's Top 5 UX firms worldwide. Roughly 70% of its Clutch reviewers specifically name quality and creativity — an unusually direct signal for review data most firms don't get. The firm deliberately narrows to SaaS and fintech clients, covering UX/UI, product design, branding, and motion design, with delivery experience across 20+ countries.
Goji Labs
David Barlev and Adam Sumner founded Goji Labs in 2014 (one source says 2015), building a strategy-led firm from West Hollywood/Los Angeles that now runs 11–50 employees. The company made the 2025 Inc. 5000 list and carries 84 Clutch reviews, with deep edtech, fintech, and healthtech experience. What separates Goji from most firms here: it explicitly serves nonprofits and individual entrepreneurs, not only venture-funded companies.
Services and capabilities: Excited vs Goji Labs
| Capability | Excited | Goji Labs |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✗ | ✓ |
| Mobile development | ✗ | ✓ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Excited vs Goji Labs
| Framework / platform | Excited | Goji Labs |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | ✓ |
| Framer | ✓ | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | ✓ | N/A |
Pricing comparison: Excited vs Goji Labs
| Criterion | Excited | Goji Labs |
|---|---|---|
| Minimum engagement | $20K (per company website; independently unverifiable) | $15K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Dedicated team | Fixed project, Time & materials |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Accessible | Accessible |
Target audience comparison: Excited vs Goji Labs
| Dimension | Excited | Goji Labs |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | SaaS / B2B software, Financial services / fintech | EdTech, Financial services / fintech, Healthcare |
| Best use cases | SaaS product redesign for a growth-stage company, Fintech UX/UI overhaul with motion design polish | Nonprofit or mission-driven product design, EdTech or healthtech MVP for an early-stage startup |
| Typical project type | Fixed project | Fixed project |
Excited vs Goji Labs: pros and cons
| Excited | |
|---|---|
| + | Sustained Top 5 UX firm ranking worldwide by Clutch, not a one-off placement |
| + | About 70% of Clutch reviewers specifically cite quality and creativity, a strong qualitative signal |
| + | Purpose-built around SaaS and fintech, giving real vertical depth |
| + | Delivery experience across 20+ countries demonstrates broad operational reach |
| - | The claimed 15M+ user reach figure is self-reported and independently unverifiable |
| - | Ukraine-based team carries the same regional-continuity considerations as other Ukraine-rooted firms |
| - | SaaS/fintech specialization means less fit outside those two verticals |
| Goji Labs | |
|---|---|
| + | Independently verified 2025 Inc. 5000 growth recognition |
| + | 84 Clutch reviews provide a substantial independent feedback sample |
| + | Explicitly serves nonprofits and individual entrepreneurs, not only funded startups |
| + | Strategy-led approach pairs product discovery with delivery inside one team |
| - | The 11–50 employee band is smaller than most other boutiques here, limiting capacity for very large programs |
| - | Founding year is disputed between sources (2014 vs. 2015) |
| - | Focus on edtech/fintech/healthtech means less depth for consumer or enterprise-only projects |
Who should choose Excited?
A typical fit: SaaS product redesign for a growth-stage company.
A sustained Top 5 global UX firm ranking on Clutch, with about 70% of reviews specifically citing quality and creativity. Minimum engagement starts at $20K (per company website; independently unverifiable). Works best with clients in SaaS / B2B software, Financial services / fintech.
Who should choose Goji Labs?
A typical fit: nonprofit or mission-driven product design.
A 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups. Minimum engagement starts at $15K (per company website; independently unverifiable). Works best with clients in EdTech, Financial services / fintech, Healthcare.
Decision matrix: Excited vs Goji Labs
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Excited |
| You need a large dedicated team for an ongoing programme | Excited |
| Your budget is at the lower end | Goji Labs |
| You need specialist depth in a specific vertical | Goji Labs |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Excited vs Goji Labs
| Use case | Excited fit | Goji Labs fit | Winner |
|---|---|---|---|
| SaaS product redesign for a growth-stage company | Strong | Limited | Excited |
| Fintech UX/UI overhaul with motion design polish | Strong | Limited | Excited |
| Nonprofit or mission-driven product design | Limited | Strong | Goji Labs |
| EdTech or healthtech MVP for an early-stage startup | Limited | Strong | Goji Labs |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Excited vs Goji Labs
Excited (4.6/5) is the stronger overall choice for most Product Design projects. A sustained Top 5 global UX firm ranking on Clutch, with about 70% of reviews specifically citing quality and creativity.
Goji Labs (3.9/5) is worth a look if you need EdTech or healthtech MVP for an early-stage startup. If your situation matches that, Goji Labs is a competitive option.
Related comparisons
Excited vs Goji Labs FAQ
Is Excited better than Goji Labs?
Excited (4.6/5) scores higher overall, but "better" depends on your use case. Excited's strongest advantage: sustained Top 5 UX firm ranking worldwide by Clutch, not a one-off placement. Goji Labs's strongest advantage: independently verified 2025 Inc. 5000 growth recognition.
How do Excited and Goji Labs differ in pricing?
Excited uses fixed project, dedicated team pricing with a minimum engagement of $20K (per company website; independently unverifiable). Goji Labs uses fixed project, t&m pricing with a minimum engagement of $15K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Excited or Goji Labs?
Goji Labs is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each firm before shortlisting.
What are the main differences between Excited and Goji Labs?
Excited's primary differentiator is: a sustained Top 5 global UX firm ranking on Clutch, with about 70% of reviews specifically citing quality and creativity. Goji Labs's primary differentiator is: a 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups. They also differ in team size (100+ vs 11–50), minimum engagement ($20K (per company website; independently unverifiable) vs $15K (per company website; independently unverifiable)), and primary industries served (SaaS / B2B software, Financial services / fintech vs EdTech, Financial services / fintech).
Verify all details directly with each firm before making a decision.