R/GA vs Gapsy Studio: full comparison for 2026
Quick verdict
Gapsy Studio (4.5/5) edges ahead of R/GA (3.7/5) overall. Gapsy Studio is the better choice for Fintech, SaaS, healthcare — perfect-rated boutique. R/GA is the stronger option for large brands, product design plus brand strategy. The right choice depends on your project size, budget, and required tech stack.
R/GA vs Gapsy Studio: head-to-head summary
| Criterion | R/GA | Gapsy Studio |
|---|---|---|
| Founded | 1977 | 2014 |
| HQ | New York City, NY, USA | Dnipro, Ukraine |
| Team size | ~2,000 | Collective model, size not published (500+ completed projects) |
| Rating | 3.7 / 5 | 4.5 / 5 |
| Primary differentiator | Fuses product design with marketing and brand strategy for large platforms, now independently owned for the first time in over two decades | A perfect 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international awards, from a firm that doesn't publish its own headcount |
| Pricing model | Project-based, retainer for ongoing programs | Fixed project, dedicated team |
| Min. engagement | Not published | $10K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, After Effects | Figma, Webflow, After Effects |
| Industries served | Enterprise transformation, Consumer products, Media & entertainment | Financial services / fintech, SaaS / B2B software, Healthcare, EdTech, E-commerce / retail |
R/GA vs Gapsy Studio: overview
R/GA
R/GA has been headquartered in New York City since 1977, expanding to ten countries that include Austin, London, São Paulo, Singapore, and Stockholm. Interpublic Group owned the firm for 23 years before an independent buyout in March 2025, backed by private equity firm Truelink Capital — recent enough that clients should ask directly how the transition has settled. Through all of it, the pitch has stayed the same: digital product design fused with marketing and brand strategy for large consumer and enterprise platforms.
Gapsy Studio
Gapsy Studio describes its own history as running "since 2014" — treated here as self-reported since it isn't independently confirmed — from Dnipro, Ukraine. Instead of a headcount, the firm calls itself a "collective of creative professionals," pointing to 500+ completed projects and a 5.0/5.0 Clutch rating across 52 reviews. Thirteen-plus international awards from Behance, Awwwards, FWA, CSS Winner, Titan Awards, and DesignRush back that rating, spanning fintech, SaaS, health, education, and retail work.
Services and capabilities: R/GA vs Gapsy Studio
| Capability | R/GA | Gapsy Studio |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✗ |
| Branding | ✓ | ✓ |
| Web development | ✗ | ✓ |
| Mobile development | ✗ | ✓ |
| Design systems | ✗ | ✗ |
Tech stack comparison: R/GA vs Gapsy Studio
| Framework / platform | R/GA | Gapsy Studio |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | ✓ |
| React | N/A | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | ✓ | ✓ |
Pricing comparison: R/GA vs Gapsy Studio
| Criterion | R/GA | Gapsy Studio |
|---|---|---|
| Minimum engagement | Not published | $10K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: R/GA vs Gapsy Studio
| Dimension | R/GA | Gapsy Studio |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products, Media & entertainment | Financial services / fintech, SaaS / B2B software, Healthcare |
| Best use cases | Consumer platform redesign tied to a brand relaunch, Enterprise digital product with a marketing/campaign component | Fintech app UI/UX with brand identity work, Healthcare or EdTech product redesign |
| Typical project type | Fixed project | Fixed project |
R/GA vs Gapsy Studio: pros and cons
| R/GA | |
|---|---|
| + | Combines product design with marketing and brand strategy under one roof |
| + | Ten-country presence spans North America, Europe, Latin America, and Asia-Pacific |
| + | Nearly five decades of case studies and enterprise brand relationships |
| + | Independently owned again since its March 2025 buyout, after 23 years inside Interpublic Group |
| - | Still stabilizing operationally after a recent (2025) private-equity-backed ownership change |
| - | Marketing-first positioning means less pure product-design specialization than boutique firms |
| - | Scale and pricing suit large-brand budgets more than early-stage product teams |
| Gapsy Studio | |
|---|---|
| + | 5.0/5.0 Clutch rating across 52 public reviews — one of the highest verified scores in this list |
| + | 13+ international design awards across Behance, Awwwards, FWA, CSS Winner, Titan Awards, and DesignRush |
| + | 500+ completed projects demonstrates a substantial delivery track record |
| + | Covers five distinct industries (fintech, SaaS, health, education, retail) from one team |
| - | Doesn't publish a specific headcount, describing itself as a 'collective' — harder to gauge delivery capacity |
| - | Founding year is self-reported ('since 2014') rather than independently confirmed |
| - | Its broad five-industry positioning trades off some depth against single-vertical specialists like UXDA |
Who should choose R/GA?
A typical fit: consumer platform redesign tied to a brand relaunch.
Fuses product design with marketing and brand strategy for large platforms, now independently owned for the first time in over two decades. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products, Media & entertainment.
Who should choose Gapsy Studio?
A typical fit: fintech app UI/UX with brand identity work.
A perfect 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international awards, from a firm that doesn't publish its own headcount. Minimum engagement starts at $10K (per company website; independently unverifiable). Works best with clients in Financial services / fintech, SaaS / B2B software, Healthcare, EdTech, E-commerce / retail.
Decision matrix: R/GA vs Gapsy Studio
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | R/GA |
| You need a large dedicated team for an ongoing programme | Gapsy Studio |
| Your budget is at the lower end | Compare: R/GA (Not published) vs Gapsy Studio ($10K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Gapsy Studio |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: R/GA vs Gapsy Studio
| Use case | R/GA fit | Gapsy Studio fit | Winner |
|---|---|---|---|
| Consumer platform redesign tied to a brand relaunch | Strong | Limited | R/GA |
| Enterprise digital product with a marketing/campaign component | Strong | Limited | R/GA |
| Fintech app UI/UX with brand identity work | Limited | Strong | Gapsy Studio |
| Healthcare or EdTech product redesign | Limited | Strong | Gapsy Studio |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: R/GA vs Gapsy Studio
Gapsy Studio (4.5/5) is the stronger overall choice for most Product Design projects. A perfect 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international awards, from a firm that doesn't publish its own headcount.
R/GA (3.7/5) is worth a look if you need enterprise digital product with a marketing/campaign component. If your situation matches that, R/GA is a competitive option.
Related comparisons
R/GA vs Gapsy Studio FAQ
Is R/GA better than Gapsy Studio?
Gapsy Studio (4.5/5) scores higher overall, but "better" depends on your use case. R/GA's strongest advantage: combines product design with marketing and brand strategy under one roof. Gapsy Studio's strongest advantage: 5.0/5.0 Clutch rating across 52 public reviews — one of the highest verified scores in this list.
How do R/GA and Gapsy Studio differ in pricing?
R/GA uses project-based, retainer for ongoing programs pricing with a minimum engagement of Not published. Gapsy Studio uses fixed project, dedicated team pricing with a minimum engagement of $10K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: R/GA or Gapsy Studio?
R/GA is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each firm before shortlisting.
What are the main differences between R/GA and Gapsy Studio?
R/GA's primary differentiator is: fuses product design with marketing and brand strategy for large platforms, now independently owned for the first time in over two decades. Gapsy Studio's primary differentiator is: a perfect 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international awards, from a firm that doesn't publish its own headcount. They also differ in team size (~2,000 vs Collective model, size not published (500+ completed projects)), minimum engagement (Not published vs $10K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs Financial services / fintech, SaaS / B2B software).
Verify all details directly with each firm before making a decision.