Work & Co vs Excited: full comparison for 2026
Quick verdict
Excited (4.6/5) edges ahead of Work & Co (3.8/5) overall. Excited is the better choice for SaaS/fintech teams, top-ranked specialist, accessible rates. Work & Co is the stronger option for premium brands, design plus production-grade engineering. The right choice depends on your project size, budget, and required tech stack.
Work & Co vs Excited: head-to-head summary
| Criterion | Work & Co | Excited |
|---|---|---|
| Founded | 2013 | 2018 |
| HQ | Dumbo, Brooklyn, NY, USA | Lviv, Ukraine |
| Team size | 425+ | 100+ |
| Rating | 3.8 / 5 | 4.6 / 5 |
| Primary differentiator | A client roster (Apple, IKEA, Nike, Disney) that outpaces its ~425-person headcount, delivered through an engineering-heavy design-and-build model | A sustained Top 5 global UX firm ranking on Clutch, with about 70% of reviews specifically citing quality and creativity |
| Pricing model | Fixed project, dedicated team | Fixed project, dedicated team |
| Min. engagement | Not published | $20K (per company website; independently unverifiable) |
| Primary tech stack | Figma, React, Next.js | Figma, Framer, After Effects |
| Industries served | Consumer products, Enterprise transformation, Healthcare | SaaS / B2B software, Financial services / fintech |
Work & Co vs Excited: overview
Work & Co
Gene Liebel, Felipe Memoria, Joe Stewart, Mohan Ramaswamy, and Marcelo Eduardo founded Work & Co in Dumbo, Brooklyn in May 2013, later opening offices across the US, Latin America, and Europe. At roughly 425 people, the firm's client list — Apple, IKEA, Google, Mercedes-Benz, Pfizer, GoFundMe, Nike, Disney — punches well above its size, largely because design and front-end engineering are handled by the same team rather than separate vendors. Accenture Song acquired Work & Co in 2023.
Excited
Excited opened in Lviv, Ukraine in 2018 and has scaled to 100+ designers while holding a repeated spot among Clutch's Top 5 UX firms worldwide. Roughly 70% of its Clutch reviewers specifically name quality and creativity — an unusually direct signal for review data most firms don't get. The firm deliberately narrows to SaaS and fintech clients, covering UX/UI, product design, branding, and motion design, with delivery experience across 20+ countries.
Services and capabilities: Work & Co vs Excited
| Capability | Work & Co | Excited |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✗ | ✓ |
| Branding | ✗ | ✓ |
| Web development | ✓ | ✗ |
| Mobile development | ✓ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Work & Co vs Excited
| Framework / platform | Work & Co | Excited |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | ✓ | N/A |
| Framer | N/A | ✓ |
| Adobe Creative Suite | N/A | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | ✓ |
Pricing comparison: Work & Co vs Excited
| Criterion | Work & Co | Excited |
|---|---|---|
| Minimum engagement | Not published | $20K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Dedicated team | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Work & Co vs Excited
| Dimension | Work & Co | Excited |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Consumer products, Enterprise transformation, Healthcare | SaaS / B2B software, Financial services / fintech |
| Best use cases | Flagship consumer app redesign for a global brand, E-commerce platform rebuild with heavy front-end engineering | SaaS product redesign for a growth-stage company, Fintech UX/UI overhaul with motion design polish |
| Typical project type | Fixed project | Fixed project |
Work & Co vs Excited: pros and cons
| Work & Co | |
|---|---|
| + | Client roster (Apple, IKEA, Google, Nike, Disney) is exceptional relative to headcount |
| + | Design and engineering under one roof cuts the hand-off risk of splitting vendors |
| + | 425+ people across the US, Europe, and Latin America give real multi-region capacity |
| + | Consistent record shipping flagship consumer digital products |
| - | Now part of Accenture Song, which shares a parent with the Accenture Song entry elsewhere in this list |
| - | A premium client base implies premium pricing even without a published minimum |
| - | Less vertical specialization (fintech, healthcare-specific) than boutiques built around one niche |
| Excited | |
|---|---|
| + | Sustained Top 5 UX firm ranking worldwide by Clutch, not a one-off placement |
| + | About 70% of Clutch reviewers specifically cite quality and creativity, a strong qualitative signal |
| + | Purpose-built around SaaS and fintech, giving real vertical depth |
| + | Delivery experience across 20+ countries demonstrates broad operational reach |
| - | The claimed 15M+ user reach figure is self-reported and independently unverifiable |
| - | Ukraine-based team carries the same regional-continuity considerations as other Ukraine-rooted firms |
| - | SaaS/fintech specialization means less fit outside those two verticals |
Who should choose Work & Co?
A typical fit: flagship consumer app redesign for a global brand.
A client roster (Apple, IKEA, Nike, Disney) that outpaces its ~425-person headcount, delivered through an engineering-heavy design-and-build model. Minimum engagement starts at Not published. Works best with clients in Consumer products, Enterprise transformation, Healthcare.
Who should choose Excited?
A typical fit: SaaS product redesign for a growth-stage company.
A sustained Top 5 global UX firm ranking on Clutch, with about 70% of reviews specifically citing quality and creativity. Minimum engagement starts at $20K (per company website; independently unverifiable). Works best with clients in SaaS / B2B software, Financial services / fintech.
Decision matrix: Work & Co vs Excited
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Work & Co |
| You need a large dedicated team for an ongoing programme | Work & Co |
| Your budget is at the lower end | Compare: Work & Co (Not published) vs Excited ($20K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Work & Co |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Work & Co vs Excited
| Use case | Work & Co fit | Excited fit | Winner |
|---|---|---|---|
| Flagship consumer app redesign for a global brand | Strong | Limited | Work & Co |
| E-commerce platform rebuild with heavy front-end engineering | Strong | Limited | Work & Co |
| SaaS product redesign for a growth-stage company | Limited | Strong | Excited |
| Fintech UX/UI overhaul with motion design polish | Limited | Strong | Excited |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Work & Co vs Excited
Excited (4.6/5) is the stronger overall choice for most Product Design projects. A sustained Top 5 global UX firm ranking on Clutch, with about 70% of reviews specifically citing quality and creativity.
Work & Co (3.8/5) is worth a look if you need e-commerce platform rebuild with heavy front-end engineering. If your situation matches that, Work & Co is a competitive option.
Related comparisons
Work & Co vs Excited FAQ
Is Work & Co better than Excited?
Excited (4.6/5) scores higher overall, but "better" depends on your use case. Work & Co's strongest advantage: client roster (Apple, IKEA, Google, Nike, Disney) is exceptional relative to headcount. Excited's strongest advantage: sustained Top 5 UX firm ranking worldwide by Clutch, not a one-off placement.
How do Work & Co and Excited differ in pricing?
Work & Co uses fixed project, dedicated team pricing with a minimum engagement of Not published. Excited uses fixed project, dedicated team pricing with a minimum engagement of $20K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Work & Co or Excited?
Work & Co is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each firm before shortlisting.
What are the main differences between Work & Co and Excited?
Work & Co's primary differentiator is: a client roster (Apple, IKEA, Nike, Disney) that outpaces its ~425-person headcount, delivered through an engineering-heavy design-and-build model. Excited's primary differentiator is: a sustained Top 5 global UX firm ranking on Clutch, with about 70% of reviews specifically citing quality and creativity. They also differ in team size (425+ vs 100+), minimum engagement (Not published vs $20K (per company website; independently unverifiable)), and primary industries served (Consumer products, Enterprise transformation vs SaaS / B2B software, Financial services / fintech).
Verify all details directly with each firm before making a decision.